Bev - She's Stronger than She Looks, Like Most Women
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 27 September 2022
⏱️ 60 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Alix says, “I think we're probably the only alcohol company that encourages people to do Dry January and not drink our product. We even have a system in place where people can pause their subscription if they're taking a break. I would imagine for most alcohol product companies, this approach is highly unusual. But I believe that because of encouraging Dry January and the other things we discussed, we've been able to build a vast community of brand ambassadors.”
Today we interview Alix Peabody, Founder and CEO of Bev. Bev makes premium canned wine made from California grapes, with zero sugar, in 6 fizzy varieties. They are on a mission to empower women in business and beyond starting with their women-led team and wine “Made By Chicks”.
We discussed a lot of things today, including:
* Alix’s gratefulness practice
* Her experience as a survivor of sexual assault
* Gratitude for the mentorship of an ex-boss
* Advice for women who have gone through a similar experience
* How they strive to turn social situations and gender dynamics in to a positive environment
* A brand that is unapologetically feminine
* Changing the industry from the inside and operating from a position of strength
* The origin story
* Throwing a party to pay for her medical expenses
* Why it was important that the wine be zero-sugar
* Having a brand before the company was born
* Why Bev is like taking the company’s vision and putting into a can
* Rundown of “Old Dude” campaign
* How they partner with LGBTQ youth organization, Way Out
* Review of Bev flavors
* First Federally approved zero-sugar canned wine
* Their National Bar Safety program
* The challenge of being a growing female-led company in a male dominated industry
* What the younger Alix would tell her older self
* Advice for other entrepreneurs
* How she got turned down 386 times
Join Ramon Vela and Alix Peabody as they break down the inside story on The Story of a Brand.
For more on Bev, visit: https://drinkbev.com/
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*
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Transcript
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| 0:00.0 | Now I would say that, you know, the brand is really something that's built to bring people together, but also it has an undertone, I would hope anyway, or at least it's meant to have an undertone of addressing how we can act differently towards each other, especially when our guards are down. |
| 0:17.9 | And a lot of the times, I think that, you know, if things like this happen, |
| 0:23.5 | alcohol tends to be involved or can be a culprit. And so, you know, on the one hand, I was like, |
| 0:29.3 | well, why would I want to go into that industry? On the other hand, you know, I was like, well, |
| 0:33.6 | if I'm not there and I'm not speaking from a position of strength and from a position of, |
| 0:40.5 | you know, being within an industry that we want to change, then I'm just kind of complaining. |
| 0:45.1 | And so that's how I, that's kind of how I accidentally ended up making wine. This is the story of a brand, a podcast that helps people learn the story behind their |
| 1:06.4 | favorite consumer companies. I'm Ramon Vela, and I believe that people want to know more about the |
| 1:11.9 | brands and the products they purchase. So each week, I interview the founder of a consumer brand, |
| 1:17.0 | unpack their story, their products, and their mission so you can decide which products are |
| 1:21.0 | worth buying and which brands are worth supporting. |
| 1:33.3 | ALEKS says, I think we're probably the only blah blah blah blah blah. One more time. |
| 1:34.3 | One, two, three. |
| 1:36.3 | A leak says, I think we're probably the only alcohol company that encourage people to do dry January and not drink our |
| 1:46.4 | product. We even have a system in place where people can pause their subscription if they're taking a |
| 1:52.0 | break. I would imagine for most alcohol beverage companies, this approach is highly unusual. |
| 1:57.9 | But I believe that because of this and the other things that we discuss, |
| 2:03.3 | these are the reasons why we've been able to build a vast community of brand ambassadors. |
| 2:09.4 | Today we interview Alec's Peabody, founder and CEO of Bev. Bev makes premium canned |
| 2:15.0 | wine made from California grapes with zero sugar in six fizzy |
| 2:20.1 | varieties. |
| 2:21.6 | They are on a mission to empower women in business and beyond, starting with their women-led |
... |
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