👵🏻 “Betty White Bump” — The Best Super Bowl ad ever. Waffle House’s egg fee. Shein’s tariff trauma.
The Best One Yet
Nick & Jack Studios
4.6 • 9.8K Ratings
🗓️ 6 February 2025
⏱️ 26 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
The #1 Super Bowl ad? Snickers in 2010… because Snickers acted like a Freudian therapist.
Waffle House is charging a 50-cent-per-egg fee… but we tell ya who to blame for Egg-flation is.
New tariffs just hit Shein and Temu… hand it can all be explained with Barbie dolls.
Plus, the newest job in America is “TikTok Coach”... because there is an “i” in “viral.”
$CALM $MAT $SPY
Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: “The Best Idea Yet” — The untold origin stories of the products you’re obsessed with. From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.
Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.
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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.
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Transcript
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| 0:00.0 | This is Nick. |
| 0:01.5 | This is Jack. |
| 0:02.3 | It's Thursday, the new Friday. |
| 0:04.6 | February 6th, and today's pod is the best one yet. |
| 0:08.0 | This is a T-boy. |
| 0:09.5 | The top three pop business news stories you need to know today. |
| 0:12.5 | If enough yetis leave a comment today that they want a Super Bowl podcast, Jack and I will make an entire business-themed Super Bowl podcast. I got a few stories |
| 0:22.9 | of mine already. Oh, I got a surprise for you, too. What do you got? Oh, well, yesterday we did the |
| 0:26.5 | story about the Philadelphia Eagles offensive line. Yeah, yeah, yeah. They weigh one metric ton, |
| 0:30.9 | those five linemen together. Yeah, yeah, yeah. You know, their specialty. The brotherly shove. |
| 0:35.4 | The city of brotherly love does the brotherly shove with those five guys. |
| 0:39.8 | It's a work in progress yetis. |
| 0:41.2 | We're going to get on this. |
| 0:42.3 | In the meantime, three fantastic stories for today's show. |
| 0:45.7 | Jack, what do we got on the pod? |
| 0:47.0 | For our first story, Waffle House is now charging a 50 cent surcharge for each egg that you order. |
| 0:53.4 | Oh, my omelet. So Jack and I are going to tell you |
| 0:56.3 | who to blame for America's current eggflation situation. For our second story, Chinese |
| 1:01.6 | tariffs began Tuesday, and they're hitting Timu and Chey in with a double whammy. But the best |
| 1:06.2 | person to explain the China tariffs is actually Barbie. And our third and final story. |
| 1:12.4 | How did Snickers become the number one candy bar in America? |
| 1:15.5 | It's because of Betty White, a Super Bowl commercial, and Sigmund Freud, the therapist. |
... |
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