Chronos Agency - Email Marketing is a Must-Have

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 26 August 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

From an e-commerce standpoint, COVID has turned the world of brick and mortar retail into the world of digital retail. In this episode, Joshua Chin , Co-Founder & CEO of Chronos Agency talks about this acceleration and need for rapid digital transformation for many companies who were previously more focused on other distribution models such as physical retail. He also talks about the importance of email marketing and conversion strategies. Plus he recommends that newer brands shouldn’t get stuck solely on social media as it may stunt their growth. Here's the rest of his story.

In the second part of this Feature, Joshua talks about Personal vs corporate perspective within the COVID Lens; International market differences for brands; Understanding the true value in Email Marketing; Email marketing & social media channels: two sides of the same coin; Post-COVID Predictions regarding brands and e-commerce; The future of Chronos and introducing complementary services; And so much more.

Join us while Ramon Vela interviews Joshua in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Chronos Agency visit: https://chronos.agency/

Justuno - justuno.com/ramon
Pattern89 - pattern89.com/pod
Retention Science - RetentionScience.com/sob

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	So for brands, I think the natural progression is that most brands are born on social
0:30.3	and they're grown on social.
0:34.0	But the ones that kind of get stuck on social are the ones that are struggling to grow the most
0:40.2	the most successful brands that we have worked with are the ones that have a multi-channel approach
0:46.3	and they have a clear plan on how that can be done and they're not afraid to test new strategies and new marketing channels.
0:57.4	And they're not afraid to fail in testing these new marketing channels out.
1:03.0	And a lot of the conversations I've had around email is surprisingly similar in terms of apprehension
1:10.0	and being afraid of what if this doesn't work
1:14.1	out for for your brand even though emails one of the oldest digital marketing channels available
1:20.4	out there but they should what I what I feel is that brands should take a more adventurous approach to newer ideas in not just email but also with different ideas in marketing that may or may not involve an online, online component.
1:53.9	If you're nervous about your online business right now, consider this. There's no better time to make the most of your website traffic. Why? Because everyone is home and shopping online.
2:00.2	Just do know is the number one CRO tool to keep your ecommerce site thriving.
2:05.4	From growing your list to collecting numbers for SMS messaging or showing smart product recommendations,
2:12.1	Just Do Know helps convert visits to sales. It's the best time to have an e-commerce site, so make the most of it with Just Uno.
2:20.0	Visit Justuno.com forward slash Ramon, that's R-A-M-O-N, for a no-credit card, 14-day free trial,
2:28.0	and a one-click install on Shopify.
2:30.5	Again, that's just-do.com forward slash Ramon.
2:34.6	That's J-U-S-T-U-N-O dot com forward slash Ramon, R-A-M-O-N.
2:42.3	Quick question.
2:43.7	What if you knew the winning lottery numbers?
	...

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