Hey, my friend, welcome back to the podcast for episode number 446 here of the show.

This is a best of episode.

And this episode first aired in January of this year, very early in 2020.

And I chose this episode very specifically to do an encore of for you because this is a

reoccurring theme for why people are not getting

the results that they want with their Facebook and Instagram ads.

And it has to do with understanding your target customer, your ideal target customer, who

you want to attract into your business. It's something I see coming up

over and over and over. And I just want to help you right now with this. And this understanding,

this is the unsexy stuff, my friend. This is the foundational marketing principles of your

business. But yet we try and understand our target customer.

Like we think we like, yeah, we understand my, my ICA, right?

But the way that the ICA, quote unquote, gets thrown around is not, I want to, I want to

challenge you to go deeper, right?

Because how the ICA is taught in ideal customer avatar, by the way, is taught in the online space,

in my view, is not deep enough to get the type of understanding that you need for your

target customers and get your ads to work and get your emails to convert and get your

sales pages to convert to get your opt-in pages to convert the way that they should.

Okay.

I want you to go deeper on your understanding of your ideal target customer.

And that is what today's quick tip is all about.

It's going deeper.

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