Best Of: How Successful Groups Work

The Next Big Idea

Next Big Idea Club

Science, Social Sciences, Society & Culture, Education

4.4 • 1.3K Ratings

🗓️ 4 December 2025

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

Daniel Coyle will soon join us on the show to talk about his forthcoming book, Flourish. Today, we're revisiting our 2022 conversation with Dan about his last book, The Culture Playbook. Here's how we described the episode back then: The filmmakers at Pixar. The servers at Union Square Cafe. The badasses on SEAL Team Six. What do these super successful groups all have in common? Strong team culture. But what exactly is culture, and how do you build it? Daniel Coyle has spent the last few years searching for answers. In this episode, he shares what he’s found. Sponsored By: Aura Frames - Get $35 off Aura’s best-selling Carver Mat frames by using promo code IDEA at auraframes.com GoDaddy - Get a domain and professional email plan for just $0.99/month at Godaddy.com/GDNOW

Transcript

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0:00.0	LinkedIn Presents.
0:05.6	Our most important skill set, like by a mile, is how can you multiply your abilities by connecting
0:13.5	with other people?
0:14.8	I'm Rufus Griscombe, and this is the next big idea.
0:19.8	Today, how to build a great culture.
0:44.3	Thank you. Hi, I'm Diana. My association with WIPRO goes back to September 2004 when I first set foot into the Calcutta location of WIPPO.
0:52.3	So this is a clip from a promotional video from a company called WIPRO.
0:56.9	What I love most being a part of WIPRO family is that you get to experiment, work hard,
1:02.2	and party harder.
1:04.4	Experiment, work hard and party harder.
1:07.4	With a motto like that, you might think WIPRO is some kind of cool tech startup, but no, it's
1:12.7	a call center.
1:14.0	A nice one though, the telephone headset wearing employees are all smiles.
1:18.3	They give out a lot of air high fives.
1:20.5	There's even a shot of a woman applauding herself. Because Party Harder is one of Whipro's core values, they have an employee engagement program that's named Josh.
1:36.3	Apparently employees, or Wiproites, as they're called, get to play ping pong at work.
1:42.3	They also go to raves and compete to be crowned Mr. and Mrs. Josh in the company
1:46.4	beauty pageant. Whipro has all the trappings of a fun place to work. But back in 2010, right around
1:53.9	the time this video was posted online, all was not well at the call center. Despite offering
1:59.2	competitive salaries, despite the ping-pong
2:01.6	tournaments and beauty pageants, Whiproites were quitting like crazy. Some years, 70% of employees
2:08.9	walked off the job. The company responded by boosting pay and adding new perks like, I don't
	...

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