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Listen, it's The Birch Show.

Every single year we did this, it was complete and total pandemonium.

We're going to flash back to 2011 today.

The Birch show is ending on October 24th, so we're taking a look back over 25 years.

And every year we did this for 10 years, it was pandemonium.

This was the Running of the Brides for Philein's Basement.

Phyline's Basement was a store, it was a franchise that was based running of the brides for Philein's basement. Fyling's basement was a store.

It was a franchise that was based out of Boston.

And in 1947, they started doing this thing where hundreds of women would line up outside of Philean's basement.

And they would run into the store and just grab as many wedding dresses as they could.

They weren't even in any kind of size at all.

...