Let me take a guess here that you might be interested in redesigning your environment, your physical environment, your emotional environment to pull you toward the future that you want, rather than stay stuck wherever you are or in some story that you've told yourself.

If that's the case, this episode is going to help you a lot.

I sit down today with Dr. Benjamin Hardy.

He is an organizational psychologist, bestselling author of Willpower Doesn't Work,

which I thought was a fascinating book.

First tuned me into Dr. Ben's work.

His blogs have been read by over 100 million people featured on Forbes, Fortune, CNBC, Cheddar, Big Think, and lots of others.

He's also a regular contributor to Inc. in psychology today.

And for at some point,

when I again, tuned into his work, he was the number one writer in the world on Medium.com,

where I go to get a lot of what I feel like are really well done essays. And Ben was critical

to that. That was a really an important part of where I tuned into his work and where he developed a really significant audience that have thrust his books.

Both willpower doesn't work.

And his new one, which we talk about today calling personality isn't permanent.

Just really, really interesting conversation today around the popular misconception

that the role of personality plays someone's attitudes and behaviors in our daily life and in our future.

There's a historical version of this narrative that is,

your personality is fixed and you sort of discover who you are.

But Dr. Ben Hardy's science and this book that we're talking about today

shows how this is false and how instead

that our personalities, the way we approach day-to-day life is intentionally created. And of course,

that really resonates deeply with me believing that creativity is a source of damn near everything

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