you know we're talking about brand a lot and while we were just sitting in the

screen room we were just talking about how much harder it's gotten to stand out and a

couple of things you mentioned were that people don't want to work hard people want the easy button you know you'll go out there and speak to

somebody and just talk about grinding it out and people are like no I ain't

trying to hear that and we even talked even talked about just content these days.

There's like no in between.

There's either short form or really long form.

Like what's happening in the branding landscape?

Well, I think it's, there's two sides to the coin there. On one side, it's

never been harder to build a brand, but on the other side, it's actually never been easier.

So on the hard side, there's so much competition. There's so much

noise. Like when I first got into real estate in 2008 the market had

totally collapsed, a million dollar listing happened, you know I got cast on that

show at the end of 2010.

If you were going to be on a TV show, you're on cable TV.

Like that was, you're either like basic cable, like premium, like HBO or something,

or there was cable.

And there weren't that many options.

It felt at the time like there was tons of options,

but that's the only world we knew.

No one was making long form on.

There was no YouTube, there's no Tik-talk, there's no Instagram video.

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