Benefits and Challenges of Building a Brand in 2024
Wealthy Way
Ryan Pineda
4.9 • 2.2K Ratings
🗓️ 7 June 2024
⏱️ 12 minutes
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Summary
Ryan Serhant discusses his brand-building process and the early challenges he faced.
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About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing.
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Transcript
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| 0:00.0 | you know we're talking about brand a lot and while we were just sitting in the |
| 0:03.9 | screen room we were just talking about how much harder it's gotten to stand out and a |
| 0:08.8 | couple of things you mentioned were that people don't want to work hard people want the easy button you know you'll go out there and speak to |
| 0:15.7 | somebody and just talk about grinding it out and people are like no I ain't |
| 0:20.4 | trying to hear that and we even talked even talked about just content these days. |
| 0:24.7 | There's like no in between. |
| 0:25.6 | There's either short form or really long form. |
| 0:28.4 | Like what's happening in the branding landscape? |
| 0:31.6 | Well, I think it's, there's two sides to the coin there. On one side, it's |
| 0:36.7 | never been harder to build a brand, but on the other side, it's actually never been easier. |
| 0:41.1 | So on the hard side, there's so much competition. There's so much |
| 0:45.0 | noise. Like when I first got into real estate in 2008 the market had |
| 0:48.6 | totally collapsed, a million dollar listing happened, you know I got cast on that |
| 0:51.7 | show at the end of 2010. |
| 0:52.8 | If you were going to be on a TV show, you're on cable TV. |
| 0:56.5 | Like that was, you're either like basic cable, like premium, like HBO or something, |
| 1:00.9 | or there was cable. |
| 1:02.1 | And there weren't that many options. |
| 1:04.0 | It felt at the time like there was tons of options, |
| 1:06.4 | but that's the only world we knew. |
| 1:08.0 | No one was making long form on. |
| 1:10.0 | There was no YouTube, there's no Tik-talk, there's no Instagram video. |
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