Ben Shapiro - CEO & Co-Founder of I Hear Everything | Using Podcasts To Grow Your Business

Success Story with Scott D. Clary

Success Story Media

Business, How To, Careers, Self-improvement, Education, Entrepreneurship

4.6 • 1.9K Ratings

🗓️ 11 April 2022

⏱️ 77 minutes

🔗️ Recording | iTunes | RSS

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Summary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest⁣ Ben Shapiro is the host of both the Voices of Search Podcast and the Martech Podcast. He is a brand development & marketing strategy consultant that left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and independent consulting & content business. He specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He has an incredibly impressive resume, holding several senior level (VP & C-Suite) marketing roles before pivoting and launching his own business and brand. He’s scaled his own shows to top charts globally with millions of downloads, as well as launched podcats for some of the largest brands in the world. ➡️ Show Links https://www.linkedin.com/in/benjshap/ https://twitter.com/benjshap/ ➡️ Podcast Sponsors HUBSPOT - https://hubspot.com/ EXPRESS VPN - https://expressvpn.com/successstory/ FACTOR - https://go.factor75.com/plans (CODE: SUCCESS120) ➡️ Talking Points⁣ 00:00 - Intro 04:02 - Ben Shapiro's origin story 05:20 - Pivoting from a screw-up 08:29 - Getting into podcasting 13:37 - How to scale a business 15:40 - Using podcasts to fill your sales funnel 19:27 - The benefits of short-form podcasts 23:46 - How to identify a podcast audience 27:25 - How to hire and scale a podcasting team 35:22 - How to hire the right talent in a startup 39:17 - Hiring, staffing, and growth lessons 42:08 - Why you should start more than one podcast 47:47 - 10x-ing the efficacy of your advertising dollars 53:30 - Scaling your sales efforts 57:22 - The future of the podcast agency & media company 59:50 - Why more businesses will start podcasts 1:03:20 - Leaving an impact on the marketing industry 1:04:36 - Where to connect with Ben Shapiro 1:05:36 - Ben Shapiro’s biggest career challenges 1:07:03 - Ben Shapiro’s mentor 1:07:56 - A book or podcast Ben Shaprio would recommend 1:10:28 - A lesson Ben Shaprio would tell his 20-year-old self about 1:10:44 - What does success mean to Ben Shapiro? Learn more about your ad choices. Visit podcastchoices.com/adchoices Our Sponsors: * Check out Factor: http://factor75.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	So I haven't worked with a lot of wine or liquor or alcohol sponsors, but I'm very happy
0:05.1	that Justin Wines reached out. They wanted to work with me and sponsor the podcast. Whether
0:09.1	or not you're buying wine for yourself or you're looking for corporate gifting or gifts for
0:13.1	friends and family, they got you covered. They recently sent me some of their wines,
0:16.6	including the cabs of their flagship wine. I saw sleeves and their award-winning justification.
0:21.1	I cannot wait to share these with friends and family and also drink some myself. Justin Wines
0:26.6	has been crafting exceptional wines since 1981, with world-class Bordeaux style wines,
0:31.9	Justin basically put Paso Robles region on the wine-making map. They thoughtfully produce
0:38.2	wines with boutique wine-making practices and it is the perfect gift for loved ones. Gifting
0:43.6	with Justin is effortless. You pick your wine, you select the box, you add a personal message,
0:48.7	and you leave the rest to them. You could be gifting yourself if you want to. I'm not holding
0:53.2	any judgment. Shop all of their exceptional wines at JustinWine.com and be sure to use promo code
0:59.6	success to receive 15% off your order today. Welcome to success story, the most useful podcast in
1:07.0	the world. I'm your host, Scott D. Clary. The success story podcast is part of the Blue Wire
1:13.2	podcast network as well as the HubSpot podcast network. Now the HubSpot podcast network has
1:19.2	incredible shows like the Hustle Daily. It's hosted by Zachary Crockett, Jacob Cohen, Rob
1:25.5	Litterest, and Juliet Bennett Ryla. Now the Hustle Daily brings you a healthy dose of a reverent,
1:32.8	offbeat, and informative takes on business, tech, and news. And it happens daily. So if you want
1:38.8	to stay up to date on the latest and greatest and some of these topics are interesting to you,
1:43.0	then you're going to love the Hustle Daily topics like Amazon's grocery strategy,
1:48.8	the rise of the ugly shoe economy is AI, the secret to love, and America's sleep deficit problem.
1:56.2	So if these are topics you want to get into and you love hearing up-to-date content whenever
	...

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