Bellroy - Use Your Business to Do Good Things

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 30 August 2020

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the second part of this Feature, Co-Founders Lina Calabria and Andy Fallshaw at Bellroy, discuss becoming a certified B Corporation, the design of their products, and the importance of evolving. “Consistency doesn’t leave enough room for evolution” as Andy talks about in today’s episode as we break the belief of always having a “safety blanket.”

One of the best ways to build a start-up brand is being prepared to always give-in to change in order to stay relevant with your commerce environment while also providing the consumer with quality. That’s just scratching the surface as we delve deep into the ins and outs of Bellroy. Here's their story.

In part two, Lina & Andy discuss: Always align your values; Investing in materials that benefit the planet; Becoming a B Corp; Being a part of the B Corp community; About the products and the meaning behind the designs; The evolution of the Slim Sleeve; The safety blanket conspiracy; And so much more.

Join us while Ramon Vela interviews Lina & Andy in Part 2 of this episode and listen to them share the inside story of a brand.

For more on Bellroy visit: https://bellroy.com/

Fenix Commerce - https://www.fenixcommerce.com/

Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	What we're really looking to do when we design a product is not say what's going to be good
0:27.4	for this season.
0:29.1	You know, you notice that the first product that Andy talked about, the Slim Sleeve, is actually
0:33.7	a product that was there 10 years ago.
0:37.4	But what we do is we look at a person and we look at the scenario that we think they're
0:43.5	living in and the needs that they have.
0:45.9	What do they need to carry in?
0:47.3	And what problems are they trying to solve?
0:49.6	And then we aim to design a product that will meet their needs sort of today, but also
0:57.0	a thousand days away and beyond.
0:59.6	And so the reason that I think these products are enduring, you know, Andy described a slim
1:04.7	sleeve and then he described the bag that we call our classic backpack is that we're really
1:09.8	trying to design products that we
1:12.6	see as modern classics because we want our customers to be buying a product from us that
1:18.3	solves their problem for a really long time.
1:24.4	Hey, my friend that Phoenix Commerce can provide up to a 50% reduction in abandoned cards.
1:30.2	How do they do this?
1:31.7	They give your customers an Amazon-like experience by providing real-time, accurate delivery options on your product pages, card, and checkout.
1:41.1	In other words, they give you the power to enable discounted two-day, three-day,
	...

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