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Marketing School - Digital Marketing and Online Marketing Tips

BEHIND THE SCENES: The REAL LinkedIn Algorithm Secrets

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 19 July 2023

⏱️ 7 minutes

🧾️ Download transcript

Summary

Tune in to find out the truth about the LinkedIn algorithm

Transcript

Click on a timestamp to play from that location

0:00.0

All right, so we're going to talk about the secrets behind the LinkedIn algorithm, but this one, this episode is a little different because this is from behind the scenes.

0:06.8

So when we're talking behind the scenes about doing this episode, Neil's like, we did this already, but I was like, Neil, my friend this morning told me there's actually a lot more that happens behind the scenes and this is my friend talking to a person that actually works at LinkedIn.

0:18.6

So Neil, do you want me to let her rip here?

0:21.0

Yeah, because I didn't talk to your friend who has a friend at LinkedIn, so.

0:24.4

Okay, I was like, hey, I was like, hey, do you want me to give you credit?

0:26.6

He's like, no, no, no, I'm going to get banned if you give him crap.

0:28.4

So I'm not going to give him credit.

0:29.8

So here's what he says.

0:30.6

So seeing how they're doing things is a trip right now. I talked to a person who runs their influencer program and she said it is totally rigged and I mean hand selected air quote. What they do is you get traction on stuff your account hits a list that they manually review

0:46.6

so let's for example let's say I had a picture and it goes viral that's 4,000 likes on it right?

0:51.3

They're like okay that triggers a manual review.

0:53.6

I didn't know that.

0:54.6

They have a criteria.

0:55.9

Race, gender, topic, age, school, etc.

0:59.0

And if you don't fit their current initiative,

1:01.0

they tag you and they downrank you and once they do it's almost

1:04.3

impossible to get out of their system.

1:06.0

You want to pause for a second.

1:07.2

I have more here.

1:08.2

Keep going, keep going.

1:09.2

Just right.

1:10.2

So she said, if your followers stopped growing significant in the last year it's because there are too many people going viral that don't fit their criteria and they basically downrank them all.

...

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