All right, everyone. Happy Friday or happy whenever you are listening to this interview.

Day. My name is Jessica. I'm Jen. I almost wore my new sweater vest today, but Jess isn't ready

for it yet. Everyone, I know you're following along closely in the saga. I, I'm not sure if I'm

ever going to be ready for this, this sweater drop. That's like, I feel like it's going to be like

kind of white lotus. It's going to be kind of crouton from fresh prints. Yes. It is a kind of

Lawrence, a little Joey Lawrence from Blossom. Yeah, it makes you want to do a little running man dance.

Yeah. Well, I'm going to bring it on next week when we have our podcast today. It's interview day.

Okay, so we are talking to really somebody who is pulling some, this is like someone who's making

major waves in the beauty industry, but you don't even know. It's a little bit like a little

ah, a little man behind the curtain. I was going to say like an undertow like because I was going

with your wave, do you like that? It's like a wave metaphor, like a quiet force that's going to

pull us in, right? Quiet force. Yes. He does have a quiet energy. We are speaking with the man

behind one of the, actually, the biggest beauty retailer in America.

Technically true. Yes, we have Creighton Kuiper, the vice president of merchandising for the

beauty category at Walmart, which was recently named by the way, Mass Retailer of the Year by

Beauty Inc Awards in 2022. So just for a little bit of background under his leadership, Walmart Beauty

has launched lots of brands and initiatives and some of the prestige space to space and Kate

prestige, the for you by Tia Hare brand, Relov by Revolution. He actually talks about that. Plus did,

did you all know I, I feel bad that I did not know this until we talked to him, but Walmart has

an accelerator program for launching its own beauty brand. So you've heard us talk about dossier.

That's one of them. If you've heard of some of these other brands, paint lab, the hair lab by

strands, pardon my fro, those all got their start at the Walmart accelerator program. So we wanted to

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