Behind The Scenes of Influencer Marketing ft. Annie Varellas, Brand Manager at Corporate Natalie

Demoted

Demoted Productions

Comedy, Business, Careers

4.8 • 778 Ratings

🗓️ 6 May 2025

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ever wondered what it’s really like to work behind the scenes with a major online creator? Join us this week as we sit down with Annie Varellas, the Brand Manager for our host, Corporate Natalie! Annie pulls back the curtain on her fascinating role in the world of influencer marketing, giving us a glimpse into her day-to-day life and the surprising aspects of working so closely with a creator. We delve into compensation, how to get a job in the space, the power of building a company with an all-woman team, and the unique advantages of open communication in the workplace. Listeners chimed in with burning questions around the need for a large social battery, Annie’s unconventional sleep schedule, fitness routines, and the pair’s professional pet peeves. Discover the professional strengths and weaknesses that balance this dynamic duo. Go to https://Goodr.com/demoted and use promo code DEMOTED for Free Shipping! We want to hear from you! Send in your Corporate Confessions, Dear Demoted questions, and Shout-outs right here: ⁠https://forms.gle/nJc667dUL65Xh63C6⁠ Episode Content: 00:00 - Introducing Annie Varellas, Brand Manager for Corporate Natalie 03:44 - What does a Brand Manager do in influencer marketing? 08:29 - A Week in the Life of Corporate Natalie’s Brand Manager 13:21 - Something Surprising about Working for a Creator 15:46 - Is Annie Fairly Compensated in her Role? 18:23 - Crafting Your Ideal Job 22:23 - Building a Company with an All Woman Team and the Advantage of Open Emotions in the Workplace 28:03 - Questions from Listeners: Who has a bigger social battery? 30:29 - Annie’s Crazy Sleep Schedule 32:35 - Pet Peeves Working with Corporate Natalie 35:55 - Corporate Natalie’s Fitness Journey and Annie’s Triathlon 39:15 - A Professional Strength that is the other’s Weakness 41:21 - Dating in San Francisco as an Influencer 43:07 - Things you might not know about Corporate Natalie and her Brand Manager Annie 46:03 - Tips for Giving Feedback to a Sensitive Employee 48:12 - Promoted or Demoted: Weekend Work, VLogging, Fighting in the Newark Airport 52:35 - Dear Demoted: What is the Appropriate Response Time for Work Messages? 56:29 - Shout outs to the Moterheads

Transcript

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0:00.0	The woman, the myth, the legend.
0:02.5	My brand manager, Annie, is here with us in the demoted studio.
0:06.2	Thank you for having me.
0:07.4	What does a brand manager do exactly?
0:09.7	My least favorite thing about working with you?
0:12.1	Do you feel fairly compensated?
0:14.3	That was not in my job description.
0:16.5	If you want to hear all the ins and outs of working in the creator industry,
0:19.5	behind the scenes of influencer marketing, and how to break into the industry. This episode's for you.
0:36.7	Oh my God.
0:37.9	I'm so honored to be here.
0:39.6	It's such a comforting presence to have you in the beanbag with me.
0:43.3	No, I never thought I would be in this bag.
0:46.1	In this very bag.
0:47.9	Ross's bag.
0:48.9	Let's, for the people who might not know you, you are my brand manager. Today's a very special day,
0:55.9	actually. It's your full time of two years work aversary. Which is so weird because I always say
1:01.6	I've been working for three years for you. Which you kind of have because you started as a contractor.
1:05.8	We'll get into that later. Annie joined corporate Natalie at the end of 2022 as my full-time brand manager,
1:12.1	right? And instead of going to like a UTA or a CIA or a talent agency where I could be kind of
1:18.6	one of many on a roster of a bunch of awesome creators, I decided to hire a brand manager full-time
1:24.8	in-house. And I made a job description, circulated it with my
	...

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