Behind The Pursuit: Will People Get Tired of Kentucky Bourbon?

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 31 May 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Subscribe to Behind The Pursuit: From Bourbon to Brand Will consumers become tired of Kentucky bourbon? With the rise of non-Kentucky brands gaining recognition for their quality whiskey, Kentucky bourbon still holds a strong position in the market due to its long-established reputation and consumer perception of safety and acceptance. While Kentucky will likely continue to hold the cache of consumer preferences, today we debate whether consumers will move past the big six Kentucky brands, or Kentucky in general, and latch on or explore other options. We'd love to hear from you on this! We hit on: Non-Kentucky brands like Ben Holladay, JT Meleck, Still Austin and Frey Ranch gaining recognition for their quality whiskey. Kentucky bourbon still holds a strong position in the market due to its long-established reputation and consumer perception of safety and acceptance Consumers may be hesitant to move past the big six Kentucky brands due to familiarity and brand recognition The cache of Kentucky will likely continue due to marketing and consumer preferences Are there Kentucky Bourbons being made that are still riding the 'Kentucky Badge of Honor' that aren't very good? As a blender, why does Kentucky matter as a point of inclusion if that isn’t a focus of the product (or even on the label)? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

Transcript

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0:00.0	Hey everyone, it's Kenny here, and we're taking a break this week. Ryan's over in Spain. He's spreading the
0:05.7	good word of bourbon by trying to find a decent old fashion somewhere in Madrid. What we're going to be
0:10.7	doing is playing a episode from our other podcast called Behind the Pursuit from Bourbon to Brand.
0:16.5	And this one's titled, Will People Get Tired of Kentucky Bourbon? Over the past few years, we've seen tons of craft distillery start flourishing and a lot of great whiskey coming to market.
0:26.7	Now, of course, Kentucky always feels like it's king, but now we see other players come on like Ben Holiday, J.T. Melick, Still Austin, and Frey Ranch, and they're really starting to captivate a lot of the
0:37.6	bourbon audience. And we really have to start thinking, is the perception that Kentucky
0:41.7	bourbon will always be top? Is that going to go away now that great bourbon is starting
0:46.0	be released all across the United States? If you want to find more episodes just like this,
0:52.0	subscribe to our other podcast called Behind the Pursuit from Bourbon
0:55.6	to Brand. It's a completely different feed, so you have to go and search for it on your
0:59.4	podcasting app, but we talk about what it's like to build a bourbon brand over here at
1:04.8	Pursuit Spirits. Again, make sure you go subscribe, Behind the Pursuit from Burbank to Brand, wherever
1:09.8	you get your podcast.
1:11.4	Cheers.
1:13.7	Hey everyone, it's Kenny here.
1:18.2	And when you listen to Ryan and I on Whiskey Quikis, we're talking about tasty notes such as vanilla and caramel, toasted oak, and baking spice.
1:21.2	And you're probably wondering, well, why am I not getting these notes?
1:24.4	And here's the thing.
1:25.1	Your nose is the key to unlocking those flavors.
1:28.4	And Nose Your Bourbon has created an incredible training kit using real ingredients and nothing
1:32.9	synthetic. And these kits make perfect gifts for any bourbon love in your life, or you can
1:38.0	finally treat yourself and understand what you've been missing when you're listening to our
	...

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