464 - Have We Eclipsed the Bourbon Peak? on Bourbon Community Roundtable #94

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 30 May 2024

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

We're back with Bourbon Community Roundtable #94 and this one takes a single subject but it spins off into another. 2024 has seen the decline in whiskey sales and 2025 forecasts don't look much better. So have we finally eclipsed the peak of bourbon? A few years ago, there was a flourishing secondary market, droves of new people getting into the hobby, more options on the shelf, and massive expansions from all the big player. We've talked about this being a side-effect of the COVID boom but we also saw american whiskey get into more gimmicks and inflated prices. But we all still need the category to grow, so what's it going to take to reinvigorate more people to get into bourbon? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about documentaries on other spirits. Have we eclipsed the bourbon peak? What can be done to make it just as popular again? Support this podcast on Patreon

Transcript

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0:00.0	It is like looking at a mirror sometimes, me and you, which I haven't told this story on the roundtable.
0:05.2	So I was there, I think it was either Derby Week or PGA Week.
0:10.4	And Kenny and Ryan weren't at the warehouse, but we have our small studio there.
0:15.4	So I'm there with Brian.
0:17.4	We walk upstairs.
0:18.4	There's a group doing a tasting, walk downstairs.
0:21.2	They're kind of looking over.
0:22.0	So I'm like, I'm going to talk to them.
0:24.0	So I start talking like, man, you've built an incredible place here.
0:28.5	We love what you're doing.
0:30.7	I'm like, I appreciate it so much.
0:33.4	It's, you know, it's hard for me to do my job as a developer.
0:39.4	Also, you know, in the bourbon world, I do a lot of podcasts.
0:43.5	And this is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your hosts, Kenny Coleman.
1:07.5	We're here again with Bourbon Community Roundtable No. 94, and this one takes a single subject, but it also spins off into another.
1:15.6	2024 has seen the decline in whiskey sales, and to be honest, 2025 forecast don't look much better.
1:21.4	So have we finally eclipsed the peak of bourbon?
1:25.3	Just a short few years ago, there was a flourishing secondary market, droves of new people were getting to the peak of bourbon. Just a short few years ago, there was a flourishing secondary
1:29.0	market, droves of new people were getting to the hobby, and there were more options on the shelf,
1:33.7	plus massive expansions from all the big players. And we've talked about this being a side
1:38.5	effect of the COVID boom, but we also saw American whiskey get into more gimmicks and inflated prices.
1:44.6	Yet we all still need the category to grow.
	...

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