Behind The Pursuit: The Year of Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 30 May 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Subscribe to ⁠Behind The Pursuit: From Bourbon to Brand⁠ Six months ago (back on Episode 077) we mentioned an upcoming packaging update, one that not only helps us stand out against other brands on the retails shelves but also simplifies the language we use in an effort to help consumers understand our product better. Today we launch that new packaging, and with it comes new 88 proof and cask strength offerings of our classic United Bourbon and Rye. On today's podcast the guys talk about some of the struggles with the design over the last 18 months, the new products in the collection, and the broader audience we hope the brand may reach with the changes and additions. We hit on: Overview of the New Packaging and Design Launch The Journey of Custom Glass and Cork Design Label Language and Consumer Clarity Bottling Process Challenges and Innovations New Flagship Products and Market Strategy Looking Ahead: Future of Pursuit Spirits and much more. P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. ⁠⁠Sign up today⁠⁠. Come and see us on Mellwood! Be sure to visit⁠⁠ pursuitspirits.com⁠⁠ and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at ⁠⁠[email protected]⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey everyone, it's Kenny here, and we're taking a small break this week, and that's because we've got a lot of stuff going on.
0:06.6	So there's no this week in Bourbon, but I want to play you an episode from our other podcast called Behind the Pursuit from Bourbon to Brand.
0:14.8	This is a completely different feed than the one you're listening to right now.
0:18.0	So if you like this show and you want to also see what it's like to build a bourbon brand, go and find that wherever you subscribe to podcast and go and search for it.
0:27.2	But today's episode is called The Year of Pursuit. And that's because we are doing an insurmountable
0:34.5	amount of just projects and things that are happening, everything from
0:38.9	launching our direct-to-consumer program called P-Club to building out our spot on Whiskey Row.
0:45.3	And even more with packaging changes, there are just so many things that we've been doing
0:49.5	that we wanted to take an opportunity to talk to you about what are the things that are
0:53.2	happening here and when you can come and visit us here very soon in Louisville as you start planning your next vacation
0:59.7	to visit Kentucky. But with that, enjoy this week's episode. And again, if you like this show,
1:05.4	you want to find out more about it, go and subscribe to our other podcast called Behind the Pursuit from Bourbonne of Brand.
1:11.9	Cheers, everyone.
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1:19.0	Each $5 ticket gives you five chances to win from 12 hidden locker prizes and exclusive bonus
1:25.3	bottles.
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1:29.8	a 2005 OFC, or a double eagle very rare. Get your tickets now at give 270.org.
1:37.5	Charitable gaming license ORG 002703.
1:42.3	Do you ever pour yourself a bourbon, swirl it around, and then start struggling to come up with
1:47.8	tasting notes? And perhaps you're also looking for a good Father's Day gift idea. Well, you can now
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	...

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