Behind The Pursuit: The Effects of Big Bourbon

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 2 June 2023

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

The bourbon industry has this fascinating thing where “The Big Six” can hold such a monopoly of the industry - regardless of price category, and regardless of consumer profile. Is there room for other players to continue to penetrate the market, and how do they break the standard “value” scale that is so often set by Big Bourbon? We hit on: What draws a consumer to Big Bourbon over a similar cost smaller brand? How does the consumer deal with a value scale that is constantly changing? Do the flavor profiles of smaller brands hit the flavor profiles of the larger brands? and much more. For questions or topic requests on upcoming episodes, email us at [email protected].

Transcript

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0:00.0	Hey everyone, it's Kenny here.
0:02.8	Ryan and I, we are spending time with our families on vacation, so we'll be back next week
0:07.5	with a brand new episode of This Week in Bourbon.
0:09.8	However, I have a very special episode of Behind the Pursuit to Share with you, which is our
0:15.0	other podcast as we give our insights, and you can also join along with us in our journey
0:20.4	of building our own
0:22.1	bourbon brand. And in this episode, we talk about the effects of big bourbon. The Big Six
0:27.6	really control the mind share of all bourbon across the globe. And it feels like they kind of have
0:32.8	a monopoly when there are over 2,000 distilleries and even more brands across the U.S.
0:39.1	So how do smaller players, such as ourselves, break through to gain new customers
0:43.9	when that term of value is being set by Big Bourbon?
0:48.4	So make sure you go subscribe to Behind the Pursuit from Bourbon to Brand on every podcast
0:53.1	platform so you can get more
0:54.8	great episodes like this every two weeks. And if you want to learn more about Pursuit United
0:59.9	and our brand, head on over to pursuitspirits.com to check it out. And you can even use
1:05.4	the store locator on the website to find a retailer near you. All right, enjoy the show.
1:31.6	Hello, everyone, and welcome back to another episode of Behind the Pursuit from Bourbon to Brand.
1:37.2	However, you've found us, we're so glad you're here as we get behind the scenes with the Pursuit Spirits Brand.
1:41.6	I'm your host, Brian Bikie, joining me, as always, Kenny and Ryan.
1:42.3	Jens, how are you?
1:45.8	Hey, I'm doing it right. I'm doing it great. Waiting for the day that it's not going to be me and Ryan here, but I'm glad to be here. Well, who's it going to be?
1:51.4	Well, it's just going to be Brian. Actually, yeah, you did have one with Jay and some other things going on.
	...

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