Behind the Beauty Brand That Only Has Two Products With April Gargiulo of Vintner's Daughter

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 29 June 2021

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s better to work fast, and having more means better, right? These are the values of most American businesses, but is that really what defines a good business or product? This week, Puno chats with April Garguilo, the founder of the amazingly successful company Vintner’s Daughter, a luxury plant-based skincare brand. April takes us through her slow growth approach and how it has given her a quality product and impact. April is also challenging the idea that more is better, with only two products on Vintner's Daughter's roster. She proves that dedication to the customer and the product is second to none. Follow April and her amazing two-product skincare company Vintner’s Daughter’s on Instagram @april_gargiulo @vintnersdaughter Thank you to our sponsors! Hairstory has created a line of hair products that will leave your hair clean, shiny, and healthier than before, so you can leave your other shampoo behind. Check out hairstory.com and use promo code GIRLBOSS to get 15% off your first purchase. Create a beautiful, on brand website for your business with Squarespace! Head to squarespace.com/girlboss for a free trial, and when you’re ready to launch, use the offer code GIRLBOSS to save 10% off your first purchase of a website or domain! Gusto is an easy, online payroll and benefits service built for modern small businesses. In other words, a people platform — one place to pay and take care of your hardworking team. Head to Gusto.com/girlboss and get three months free when you run your first payroll.

Transcript

Click on a timestamp to play from that location

0:00.0	Hello, hello. Hey, guys, how's it going? It's Puno. I'm the founder of I Love Creatives,
0:14.6	and you are listening to Girlboss Radio. Okay, can we talk about some skin care? I love
0:27.6	that this is a safe space that I can just, you know, talk about my periods and birth control.
0:32.6	I got off of birth control when I was 27, because I had one too many psycho, right, right,
0:38.6	moments, and I was just like, you know what? That's not cool. I don't want to feel this way anymore.
0:42.6	I got off of it. I was on the new brewing, and then my skin went to hell. I mean, I'm blessed.
0:50.6	I'm half Korean, half Filipino. This is definitely a flex, but I'd never wash my face.
0:56.6	And I could get away with it. I'd never got pimples or acne or anything, and then boom,
1:03.6	maybe it was because I was also turning 30. I don't know, but my body chemistry changed,
1:08.6	and so I had to figure that out. And at around the same time, the beauty industry was layering it on.
1:18.6	It started with my people, the Koreans, the original glossy face.
1:25.6	I was going through so many products. You have no idea. Actually, I'm sure you have an idea.
1:31.6	You're probably nodding your head right now. You're like, girl, I've got a refrigerator in my bathroom.
1:37.6	And you know what? That's fine. And also, what brand?
1:43.6	So I don't think I'm alone here for all of you skin care enthusiasts.
1:47.6	I think you're going to really enjoy this conversation because we are going to be talking to April Garjulo,
1:53.6	the founder of Vintner's Daughter, which is a beauty brand that only has two products.
2:00.6	That's right. It started off with one, and then they got two.
2:06.6	So Vintner's Daughter, if you haven't heard, has a nice, healthy, cult following.
2:11.6	We've got Tracy Ellis Ross, Hayley Bieber, and of course, Gwyneth Paltrow, fully endorsed, not sponsored.
2:19.6	So what the hell? How did that happen? Right?
2:23.6	So April comes from a wine-making family, hence Vintner's.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Girlboss Radio, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Girlboss Radio and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.