Building Brands from Disney to West Elm to Nike with Trelawny Davis

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 22 June 2021

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Let's be honest, can a founder even achieve an impactful brand without a team behind them? This week, Puno chats with Trelawny Davis, who's making a name for herself as an iconic branding and marketing storyteller. She's letting us in on all the secrets for what it takes to make a brand thrive from a profit standpoint AND be impactful. Who wouldn't want the 411 on what it takes to be a top marketer from an expert? And Trelawny's LinkedIn page has her expertise written all over it. Working on campaigns for Disney, West Elm, Parachute, and most recently on Nike's global brand team, Trelawny walks us through how her time at these companies has pushed her to become the kind of marketer who influences culture. Girlboss has become synonymous with founders, but employees are so crucial in creating and executing the brand vision and reaching new audiences, so we're all here for Trelawny to break that mold. Follow Trelawny's journey on Instagram @trelawnydavis Thank you to our sponsors! ShipStation funnels all your orders into one simple interface that you can manage from anywhere, even your cell phone. For a free 60 day trial, go to ShipStation.com, click on the microphone at the top of the page, and type in GIRLBOSS. With HelloFresh, you get fresh, pre-measured ingredients and mouthwatering seasonal recipes delivered right to your door. Go to hellofresh.com/girlboss12 and enter code GIRLBOSS12 for 12 free meals, including free shipping!

Transcript

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0:00.0	Good morning, afternoon evening.
0:11.2	My name is Puno, I'm the founder of Isle of Creatives, and this is Girlboss Radio.
0:18.9	Storytelling is such an interesting skill to have.
0:23.6	It's something that a lot of marketers like to throw around, you're like, you gotta have
0:27.3	great storytelling.
0:29.1	Sometimes it can get really cringy, and you're just like, okay, you're just stuffing
0:33.8	a story in there.
0:34.8	But also, a good story that hits, it hits, it goes viral on TikTok.
0:42.8	I mean, dodo, they know how to tell a story.
0:46.0	It's like, boom, tears, let's go.
0:48.7	This shitsoo had mats everywhere, how are they gonna get rid of it?
0:52.8	They did, oh my god, now it's happy, it's getting trained, and it ends with hugging a seal.
0:58.6	I don't know, but like, it works, and that emotion that I feel, that, mm-hmm, that head nod.
1:06.0	Everybody's looking for that, comedians, us here on Girlboss, content creators, TikTokers,
1:13.7	and brands.
1:14.7	There's some of these brands that just seem effortless.
1:19.0	For example, one of the, I don't know, biggest, most beloved brands on Earth, Nike, yeah,
1:25.4	that's right.
1:26.4	Mm-hmm, creator of Air Jordan's Air Force ones, Air Max, The Swoosh, uh-huh.
1:32.6	If you don't know what Nike is, what?
1:37.2	But how does a global brand like this have such a strong voice?
1:41.6	Like, who are the people that are making this happen?
	...

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