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Badass Basic Bitch

Beginner Marketing Tips with Whitney Wofford

Badass Basic Bitch

Brianna Dunbar-DeMike

Self-improvement, Entrepreneur, Life Coach, Career, Mom Boss, Mom, Working Mom, Parenting, Education

4.2529 Ratings

🗓️ 14 December 2021

⏱️ 51 minutes

🧾️ Download transcript

Summary

Whitney Wofford is the director of marketing for CrowdHealth, a healthcare technology startup based in Austin, Texas. She has previously worked for Nike and GSD&M, with focuses on digital branding and consumer strategy. If you're running your own business, chances are you either are already or will need to do some marketing. It's a great big world, and getting noticed when almost every market is saturated is becoming increasingly more difficult. Here are our top marketing takeaways: 1. Un...

Transcript

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0:00.0

What's up, Badi Bees? I'm Brianna, mom, wife, serial entrepreneur, and host of the badass basic bitch podcast.

0:18.0

Each week, I sit down with a seemingly ordinary woman who's doing extraordinary things,

0:24.0

and I get to share her story with you. So let's go. Buckle up as we're going to get real and

0:30.5

dive into the shit nobody talks about. Welcome to the Batty B Club.

0:47.3

Beautiful. Welcome to the Batty B Club. You no longer have the ability to give yourself an excuse that you can't sort of track your performance in your effort and what's

0:56.7

working and what's not. The days of winging it and just kind of building the plane as if,

1:02.4

you know, tries to fly, I think is a little dated.

1:09.8

Welcome back to another episode of Badass Basic Bitch.

1:14.5

Today we have with us Whitney Wofford from Austin, Texas.

1:19.2

Well, Lubbock, originally from Lubbock, living in Austin, Texas now.

1:24.1

She is a marketing expert, and we're going to be talking about marketing in general. Not just

1:29.3

marketing companies and brands, but yourself. And not just yourself within the influencer

1:35.4

world and social media, but also for your career. So thank you so much, Whitney, for being

1:41.5

here today. I'm so excited to have you. Yes, thank you for having me.

1:44.5

This will be fun, so looking forward to it. Yeah, so why don't you tell everyone a little bit more

1:49.7

about yourself? For sure, yeah. So Whitney is the name. Lubbock, Texas, where I grew up,

1:55.2

spent the first kind of 18 years begrudgingly of my life there, as anyone can probably attest to who lived in a small

2:02.1

town kind of growing up. I now have learned to love it, but kind of wanted to get out quickly.

2:07.3

So yeah, I played tennis growing up and tennis was my tool to get out and kind of go somewhere

2:12.0

else. So that is what I did for college, essentially, was decide on where I want to go for sports purposes.

2:18.6

And that was really my identity for quite a bit of my life until sophomore year of college.

2:23.7

It was like, all right, maybe pro tennis isn't the route.

...

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