Before You Shake Hands: The Partnership Red Flags That Could Save You Millions with Elle George

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 23 September 2025

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Elle George is a serial-entrepreneur, disruptor and investor. Her new book, Before You Shake Hands, is the ultimate partnership toolkit with hard-earned lessons on power, betrayal and avoiding million-dollar mistakes.

Top 3 Value Bombs

1. Excitement is the enemy of clarity. Slow down and ask uncomfortable questions before you partner with anyone in business.

2. Red flags don’t go away, they grow. Ignoring misalignment early on can lead to brutal, costly consequences.

3. Leaving a bad partnership is not failure. Sometimes, exiting is the smartest and most freeing business decision you can make.

Grab a copy of Elle’s book - Before You Shake Hands

Sponsors

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All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability - verify independently before use. Rate as of 6/24/25. APY is variable and subject to change. Terms and Conditions apply.

Transcript

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0:00.0	Boom. Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire.
0:07.7	Brought to you by High Level, the all-on-one sales and marketing platform. Today we'll be breaking
0:12.6	down before you shake hands, the partnership bred flags that could save you millions.
0:16.9	To drop these value bombs, I brought to Elle George into EO Fire Studios.
0:20.4	Elle is a serial entrepreneur, disruptor, and investor.
0:23.6	Her new book, Before You Shake Hands, is the ultimate partnership toolkit with hard-earned
0:28.7	lessons on power, betrayal, and avoiding million-dollar mistakes.
0:33.0	In today, our nation, we will talk about avoiding those partnership mistakes.
0:36.7	Elle shares a personal story you
0:38.5	won't want to miss and oh so much more. And a big thank you for sponsoring today's episode goes to
0:43.1	L and our sponsors. Are you ready for the ultimate all in one platform for entrepreneurs, marketers,
0:50.3	coaches and agencies, build funnels, automate follow-ups, manage clients, and even
0:55.6	white label your own software, say hello to our featured partner high level and visit
1:02.0	high level fire.com to start your free trial today.
1:08.5	L, say what's up to Fire Nation and share something that you believe about becoming successful
1:15.4	that most people disagree with.
1:18.4	Hey, John.
1:19.1	Thanks so much for having me.
1:21.1	Wow, what would I disagree with?
1:23.4	I think talent.
1:25.2	You have to be talented.
1:26.6	I think there's this perception that to go into business,
	...

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