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The GaryVee Audio Experience

Before you head into BLACK FRIDAY...

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.818.1K Ratings

🗓️ 23 November 2023

⏱️ 4 minutes

🧾️ Download transcript

Summary

Just like how I say the Super Bowl commercial is one of the best advertising platforms in the country, what's really interesting about this Black Friday game airing on Amazon is going to be the re-target capability for the people that watch it. Today's episode covers my thoughts on this new strategy that Amazon is doing this Black Friday while I was on the CNBC Squawk Box show with Joe Kernen and Becky Quick. We got a little into some NY Jets talk but not too much since I'm still gloomy about it, but mainly about the clarity of what Amazon is doing this Friday. Take a listen to this one before you watch the game on Friday. Hope you all have a Happy Thanksgiving!

--- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message

Transcript

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0:00.0

Amazon is removing the prime paywall for the broadcast in a move that the company says could draw 12 million viewers

0:07.2

Join us now Gary Venercheck CEO of Vener Media

0:11.3

We were talking earlier. I mean the lions are 8 and 2.

0:14.6

This is like the best Thanksgiving I think we've ever had for sports.

0:18.8

Well I'm a Jets fan.

0:19.8

I mentioned that too. Didnn't Gino the quarterback for the jets for a while?

0:27.0

Yes, the jets now he's leading the Seahawks to the Super Bowl and yeah you've got it's gloomy outside

0:34.3

gloomy for jet fans again. That's the black turtle neck. That's right this is not

0:39.8

for Black Friday it's for my football season.

0:42.8

And you, we're not here to talk about the death necessarily,

0:46.5

but do you think Zach's coming back ever?

0:49.1

I'm not sure.

0:50.9

You're not sure at this point.

0:52.1

I am not sure at this point? I am not sure. How did all this come about? I mean, and what does it finally look like for the NFL? How much content?

1:01.0

Yeah. We're ready to almost televise every game, I think, aren't we?

1:05.0

Well, I think for this, what's really interesting about this Black Friday game on Amazon,

1:09.6

especially for the people that watch this show is when you think about the Super Bowl, Super Bowl commercials, in my opinion, in advertising, is the best ad in the world.

1:19.0

Even though it's $8 million, you're getting 130 million Americans to actually watch.

1:23.7

Most people don't watch other commercials on TV outside of it.

1:28.0

The Black Friday game, especially now that they've moved the paywall away.

1:33.3

What's interesting about an Amazon commercial

1:35.2

that's different than a commercial on television

...

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