Before and After with Fritz Westover and his Virtual Academy Membership Program
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Pat Flynn
4.9 • 638 Ratings
🗓️ 19 November 2020
⏱️ 24 minutes
🧾️ Download transcript
Summary
Fritz Westover is back on the show today to talk about the virtual membership program for his site, VirtualViticultureAcademy.com. (Viticulture is the craft and science of growing and harvesting grapes.)
Fritz starts off recapping what happened since our last (unaired) conversation: how he was able to take my suggestion of a free trial and create a hybrid approach, plus some of the strategies he's using to build a strong and thriving community. Looking forward, Fritz has some important questions. How can he increase members for his premium-tier subscription? What considerations should he be making for potentially expanding his business internationally? We'll get into all of that today, so hit play!
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Transcript
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| 0:00.0 | Ask Pat. |
| 0:04.9 | Ask Pat.com. |
| 0:10.9 | What's up everybody? |
| 0:11.8 | Patflin here and welcome to episode 1,144 of Ask Pat 2.0. |
| 0:16.9 | You're about to listen to a coaching call between myself and an entrepreneur just like you. |
| 0:20.7 | And this is a special and very interesting episode because, and I do have to confess this |
| 0:24.4 | up front, I messed up. |
| 0:26.7 | I messed up a little bit. |
| 0:28.0 | I actually interviewed our special guest today, Fritz, Westover, a year and a half ago. |
| 0:34.2 | And unfortunately, with the launch of super fans, this file got mixed up in all the craziness of that |
| 0:40.6 | and that episode was never published and fritz is such a nice guy that he never reached out |
| 0:46.0 | and even was like hey what what happened to the episode i guess it wasn't good enough no it was |
| 0:49.6 | great and we just didn't publish it and so fritz and i have been working together to try and get a new episode up, and here |
| 0:56.9 | is that new episode. |
| 0:58.4 | I went back to the older file, and in fact, it was actually a little corrupted, too. |
| 1:02.4 | I don't know why or what happened, but, you know, things happened for a reason. |
| 1:06.2 | And we're bringing Fritz on back. |
| 1:07.4 | We start talking about bits and pieces of his story and where he came from up front. |
| 1:12.1 | He's actually somebody who has built an incredible membership website called Virtual Viticulture |
| 1:17.9 | Academy. If you don't know what viticulture is, he essentially helps people create their own vineyards. |
| 1:23.4 | And that's amazing. But I'm really excited to have you dig deeper into his story. We talk about |
| 1:27.7 | where he came from, what he needed to do from the last time. We had him on, not the show, but in our |
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