I'm back with another guest. You know what? Three fucking weeks in a row. I got guests on here. It's pretty cool. You know, people like me. I found some interesting people. I want to present them to you. Plus, I'm kind of running out of shit to say. You know, this is a 12 year old podcast and then, you know, I don't want to be like Biden and keep repeating myself in mumbo jumbo. So I brought other intelligent people with me over the last few weeks to share their stories today is not going to be any exception. We're going to have an amazing show. But before we get into

that before I introduce my guest, here's the thing. I say it every week. You want to get rich in sales. You're going to have to get leads. You can have the best product in the world. If you can't generate leads and people to talk to, it doesn't fucking matter. How good your product is. If nobody knows about it, nobody's talking about it. Nobody knows it exists. You're not going to get paid. Meanwhile, you can have a really shitty product. But if you're good at marketing and good at getting leads, you will fucking crush it. Look at Microsoft, right? Microsoft has literally one of the shittiest products known to man. The Microsoft computers crash. You ever go to

the store or the mall. I know it's the old things for some of you young people. The malls is placed with a lot of retail outlets gathered together. It was prior to Amazon. But you go to the mall. There's like an Amazon or an Apple store and a Microsoft store right across the fucking hall from it. Microsoft, you can see tumbleweeds rolling through that motherfucker. The Apple store have a line wrapped around like it's Drake CD release date out front. Man. So what I'm saying is you got a shitty product and still fucking sell a lot of it if you know how to get leads. So the key to getting leads is using phone sites, right? It's the easiest way.

To get leads because these days we have social media. We have the internet. It's easy to make an offer, post that offer online, collect name, email and phone number from somebody that have a sales conversation. I'd rather talk to one person with the potential to buy my shit that actually wants to talk to me. Then talk to a thousand prospects that don't give a shit that I'm trying to Jedi mind trick them into buying my stuff. So you want to get leads, which is what you need. You want to get good at sales. Talk to more people. You want to talk to more people leads is always the answer. I've been saying this since 2012.

Go to phone sites dot com board slash closer. See, I got this fucking sales pitch shit. Yeah, you know what I'm saying? A couple of times. Yeah, a couple of times right 12 fucking years. Yeah, she's so today. I'm a guest. Beben Russell who's who's hanging out with me for the day. You know what I mean?

It's like you get a day in the life. You know what I mean? So we start out early hit the gym. Now we're on the podcast and we're headed to Sean Wayland's event in Salt Lake to speak.

So, you know, it's like get to have the full experience of the day together. You're gonna be fucking exhausted at the end of the night. I promise.

I'm looking forward to it. So, man, you have a really cool story. You know, we were talking about this morning on the way to the gym.

And you've been a member of Apex for a while. So I kind of knew bits and pieces of it. But you have a really unique story. And by the way,

camera guy, he's from here. He's local. You know what I mean? He's when he left for Florida, which is like Texas is cousin. You know what I mean?

So, the Santa's is all right. It's not that you left for California, Oregon or something like that. So we're good, right?

I can't be doing that. My California people like quit shitting on us. We love you, Stu. And quit shitting on us, right?

It's just a taxon in me. That's all I love you guys too. But tell us a little bit, you know? Yeah, sure.

You're in a very unique medical world, but that's not where it all started.

No, no. So what's interesting is we started kind of what a lot of people would say is the woo-woo market or the energy market.

We did a lot of biofeedback, graduated light therapy. So each time we started dealing with a higher level of group of people,

which meant more opportunity for money within the distribution pool that we had.

My audience, you're using big-ass words, dog. You know, you have to dumb it down for me. Maybe it's not the audience. Maybe it's me.

No, no. So essentially, for instance, like massage therapists, we started creating kind of a save the hands program.

And we kind of found these loopholes because marketing is a little bit different in that world because you can't,

can't say certain things. And as you climb that medical ladder, it really chops you off of what you can't, can't say.

But the tactics are the same, but the way you deploy them are different. So when we started working with massage therapists,

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