4.8 • 1.5K Ratings
🗓️ 27 April 2023
⏱️ 43 minutes
🧾️ Download transcript
26-year-old college graduate Phil Knight founds Blue Ribbon Sports and makes a success of his plan to import Japanese running shoes to America. But as the relationship with his only supplier begins to unravel, Phil decides to gamble his company’s future on a fundamental shift in direction: creating his own in-house brand.
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0:00.0 | Hey, prime members, you can listen to business movers add free on Amazon music, download the app today. |
0:23.0 | It's March 1971 and Tigard, just outside Portland, Oregon. |
0:28.0 | At the headquarters of the athletics shoe company Blue Ribbon Sports, chief operating officer Bob Woodell maneuvers his wheelchair from behind his desk, makes his way across the office. |
0:39.0 | Then he picks up the pile of papers, finds the financial report he needs, wheels back to his desk. |
0:45.0 | He's about to start reading when Phil Knight, Blue Ribbon's founder and chief executive, hurries into his office. |
0:51.0 | Bob is Phil's right hand man. He's used to Phil dropping in unannounced. |
0:56.0 | Sometimes Phil wants him to solve a problem. On other occasions, Phil likes to run by new ideas. |
1:02.0 | But today, the look of panic on Phil's face tells Bob that there's likely a crisis brewing. |
1:08.0 | Hey Phil, what's up? You look like you've seen a ghost. It's Kitami. He's double crossing us. |
1:13.0 | Shoji Kitami is the international sales director for Onitsuka, the Japanese shoe manufacturer that supplies all Blue Ribbon Shoes. |
1:21.0 | Wait, wait, wait, double crossing us. I thought you just had a meeting with him. I did. |
1:26.0 | And he told me we weren't selling enough onitsuka shoes in America. |
1:29.0 | That's ridiculous. Our sales figures are doubling every year. What does he want? |
1:34.0 | Well, I told him that, but he said we should be tripling every year. |
1:37.0 | No, no, he's just getting hot under the collar. He does that every once in a while. Just leave him be. He'll get over it in a few days. |
1:43.0 | No, not this time. Why not? Well, when Kitami went to the bathroom, I looked in his briefcase. |
1:50.0 | Phil, I know. I shouldn't have. What if he had caught you? |
1:54.0 | Well, he didn't. Look what I found. |
1:57.0 | This is Kitami's itinerary for the next few days. |
2:00.0 | He's got meetings set up with 18 other distributors across the states. |
2:04.0 | But he can't do that. We have exclusive rights. Yeah, well, we're supposed to, right? |
2:08.0 | But it looks like that ship is about to sail. |
... |
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