If you're interested in the story behind the business headlines check out big technology

podcast my weekly show that features in-depth interviews with CEOs, researchers, and reformers in business

and technology.

Hi, I'm Alex Cantruitz.

I'm a long-time journalist,

C NBC contributor, and the host of the show.

I empty my roller decks every Wednesday

to bring you awesome episodes, so go check out Big Technology

podcast. It's available on all podcast apps. We'd love to have you as listener.

From the news team at LinkedIn, I'm Jesse Hemphill, and this is Hello Monday, our show about the changing nature of work and how that work is changing us.

Some people think creativity is static.

You're either born creative or you're not.

But I disagree.

I think of creativity as a muscle that you can strengthen.

Sure, some people are born preternaturally fit, but we all can do a lot to get a lot stronger.

And that's important, because whether you're a writer or a hotel staffer or a doctor,

your ability to come up with new ideas will define your success

and your potential in your future career.

Today's guest is Natalie Nixon. She's like a personal trainer for your creativity muscle.

Natalie has a PhD in design management and she's written a book called The Creativity Leap.

She has practical advice on how to improve your focus, how to take smart chances, and how to hone your curiosity. In short, Natalie thinks that you can be more creative.

Here's Natalie.

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