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Negotiate Anything

Becoming an Authentic Persuader with Jason Cutter

Negotiate Anything

American Negotiation Institute

Education, Business, Self-improvement

4.7748 Ratings

🗓️ 5 August 2021

⏱️ 34 minutes

🧾️ Download transcript

Summary

Welcome to an ANI Throwback Episode! In these episodes, we reintroduce you to some of our most popular episodes. Request a Custom Workshop For Your Company Get Free Access to Over 15 Negotiation Guides Follow Kwame on LinkedIn

Transcript

Click on a timestamp to play from that location

0:00.0

Hey everyone and welcome to our throwback episode. In our throwback episodes, we are reintroducing you to some of our most popular episodes. This is great for new listeners who want to learn more about the work we've done in the past. And it's a great refresher if you've been a listener for a long time. Enjoy. Jason, thanks for joining us today. I'm so excited to be here,

0:24.0

Kwame. This is going to be exciting. Absolutely. Yeah. And I'm returning the favor here. You

0:29.5

had me on your show, which was a lot of fun. And now I'm really glad to have you on mine.

0:35.5

It's interesting how much of that intersection negotiating and what

0:39.1

you focus on and sales. And obviously most people realize that, but how many actually do it well?

0:44.8

And you're amazing at the negotiation side. So I'm excited. Well, thank you. And I'm excited for you

0:50.2

because you're amazing at the sales side. So this is perfect. So how about we start off by telling the listeners a little bit about yourself and what you do?

0:58.7

So I am currently a sales success consultant.

1:02.5

So I help individual sales reps and companies improve their performance,

1:07.0

transform their sales teams, increased sales effectiveness.

1:12.9

I've been in sales for a long time, and my focus is really anything that would help somebody perform better, whether it's scripts

1:18.4

or training, mindset, coaching, lead generation, you know, that whole part. There's so many

1:23.4

different factors that come into play for salespeople to be successful. And, you know,

1:28.4

there's a lot of ways that I can help. Fantastic. Yes. And you have a book coming out too. Can you tell

1:34.1

the audience a bit about that? Yeah. So what I did was I synthesized what I have done to be successful

1:42.2

in sales as well as the hundreds and hundreds of salespeople I have seen come. And the masses I have done to be successful in sales as well as the hundreds and hundreds of salespeople I have

1:45.6

seen come. And the masses I have unfortunately seen go from sales careers where, you know,

1:51.8

wasn't a good fit or they didn't have the right tools. And I have put that together into a book.

1:57.0

And it's called selling with authentic persuasionasion transforming from order taker to quota breaker

2:02.6

and really the premise behind that is me and we'll probably get into this somewhat but i you know

2:08.2

i'm an awkward shy only child who has a degree in marine biology and spent years tagging sharks

2:13.5

and on paper there's no reason I should be effective at selling.

...

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