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The Tom Ferry Podcast Experience

Become the Real Estate Thought Leader on Social Media | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 27 March 2023

⏱️ 31 minutes

🧾️ Download transcript

Summary

What does it take to be the real estate thought leader in your area? You need to help dispel misinformation, ease fear, and highlight the opportunities happening now in the market. But also, more importantly, you need to be seen on a massive scale and generate consistent engagement. A perfect example of this is Shannon Mangin of the Lake Travis area of Austin, TX – and you might recognize her. Shannon has appeared on This Week in Marketing previously about the hacks she’s using to convert leads through Instagram. Now she’s back as she and Jason Pantana continue their conversation about getting real estate business directly from social media, with an emphasis on how to be the thought leader in your market. You’ll learn: The three types of videos you should be making How to get great content ideas Best strategies for controlling the narrative and inspiring hope And lots more! You don’t need to have seen Shannon’s previous appearance to benefit from this one, so watch or listen now and then go back and check it out here. In this episode, they discuss… 0:00 – Shannon’s back! 1:52 – Shannon’s business and the market 3:41 – Attracting strangers through Instagram 6:00 – Content that works 7:45 – 3 categories of video 9:52 – Stories 13:55 – For the impatient agent

Transcript

Click on a timestamp to play from that location

0:00.0

There's never been a greater opportunity than now to leverage social media marketing

0:03.5

in terms of building a brand.

0:08.4

When you think about an agent, an agent is kind of like a personal brand in the sense that

0:12.8

this is a know-you-like-you-trust-you relationship-based business, which is why today's interview

0:18.1

is an absolute must-watch, must-listen, because we're going to hear it from the agent who's

0:23.5

doing it at the highest level, Shannon Mangin, down in Austin, Texas, who's back with us for the

0:28.8

second time on the show. So if this is your first time watching the show, first, thank you for watching.

0:34.0

Please hit the big red subscribe button, and if you're new to the channel, do that. And then

0:37.7

also hit the bell right next to it to turn on notifications. So whenever we publish

0:41.6

interviews and videos like this that are designed to help you market your business more effectively,

0:45.9

grow your business, you'll be the first to know about it. And if you did not watch the first

0:50.5

interview as Shannon, we're going to put a link to it in the description so you can go back and watch

0:54.3

it and this one. It's okay to go ahead and watch this interview first, but if you want to get more

0:59.4

inside in terms of what Shannon is doing to crush it on Instagram on social media for her business,

1:04.5

we've got two videos. Two videos for you to rip off and duplicate all the day long. Shannon,

1:10.8

thank you so much for being on the show. I'm really happy to have you back.

1:14.3

Hey Jason, thanks so much for having me again. Yeah, so the last one was a hit.

1:18.9

Did you get, I'm just curious, did you get a lot of feedback from folks who watched

1:21.8

questions and stuff like that? Yes, I actually got a lot of new followers and a lot of comments

1:27.7

that just that they felt inspired again to try social media or people that said, hey,

1:32.4

I'm inspired. Just put out my first videos. So I always love hearing feedback. And if you do

1:37.2

follow me, definitely shoot me a message and let me know if this podcast is helpful too.

...

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