Barstool Sports – From Blog to Successful Enterprise Ft. Erika Nardini

The Jon Taffer Podcast

Jon Taffer

Entrepreneurship, Business

4.8 • 602 Ratings

🗓️ 30 April 2020

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Erika Nardini, CEO of Barstool Sports joins The Jon Taffer Podcast. Erika talks about the history and how she was able to make Barstool legitimate. Under Erika’s leadership, Barstool has experienced explosive brand and business growth as one of the fastest growing companies on the internet, with an audience of roughly 1.6 billion. Taffer and Nardini also chat about how they think the world will slowly come back in thirds. Shut It Down with another amazing episode... RIGHT NOW! For more Jon Taffer, visit JonTaffer.com Follow Jon on IG: @jontaffer Follow Jon on Twitter: @jontaffer Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	I think the first third of the population is that young third of the population that jumps right in.
0:04.8	They can't wait.
0:06.1	They're going to get to bars.
0:07.0	They're going to get to restaurants.
0:08.0	They're going to go out.
0:08.8	They're going to play ball.
0:09.6	They're going to do all the things that they want to do.
0:12.1	The second third, I'm calling the reserved third.
0:15.5	Okay.
0:16.0	They're going to watch the actions of the first third.
0:18.5	They want to make sure there's no surge in cases. They want to
0:22.7	just watch it work for a week or two. And once they get comfortable, then they'll come out.
0:27.0	Now we'll have two thirds. The third third, I call the certain third. They're not going out
0:32.6	until they're certain that it's okay. Now, they're the older demo. They're also the more affluent demo, which affects
0:39.2	retail and stores and all of that. They're going to want to see a vaccine. They're going to want
0:43.4	to know that they're completely safe before they go out. I don't want to share someone else's
0:48.7	thoughts. I want to create my own original thoughts. I want to create my own original solutions.
0:55.4	I want to look at situations and come up with my own phrasing, my own words, and do it my way.
1:00.5	This is the John Taffer podcast.
1:04.2	Shut it down.
1:05.6	Hello, hello.
1:06.7	Well, I'm John Taffer.
	...

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