Barbell Shrugged - Creating the Ultimate Gym Culture w/ Kenny Santucci - 316
Barbell Shrugged
Doug Larson
4.7 • 2.8K Ratings
🗓️ 23 May 2018
⏱️ 44 minutes
🧾️ Download transcript
Summary
Kenny Santucci (@kennysantucci) is Program Director & Creator of Body by Solace, a total conditioning program using bodyweight movements, kettlebells, Assault Bikes, rowers, and more.
Kenny is a dynamic leader, who encourages clients through his no-bull approach to training. When training with Kenny, expect plenty of tough-love. He nicknames his class and clients 'Team Beautiful' because he encourages members to exude positivity in all facets of life.
In this episode, Kenny shares with us how he has brought Solace to compete with other boutique gyms in New York, while having operating costs that are near the cost of running five gyms. How a beautiful space and world class coaching attracts an audience big enough to fill 200 classes each week, how to provide value in building a strong base of clients and athletes, and much more.
Enjoy!
- Mike, Doug and Anders
Show notes at:
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http://www.shruggedcollective.com/bbs_santucci
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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.
Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.
We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | I did Iron Man's Marathons and triathlons since my early 20s and I love that stuff. |
| 0:06.4 | I love the endurance aspect and you're never going to be good at one and be good at the |
| 0:11.0 | other as well. |
| 0:12.0 | You know, it's like I last just this year I ran the marathon and I was squatting, I was |
| 0:16.2 | getting my squat back up and I run the marathon and then I'm like, all right, my legs are |
| 0:20.0 | fucking killing me for the next three weeks. |
| 0:50.0 | This episode is brought to you by Organify. |
| 0:55.0 | Andrew, tell us about it. |
| 0:56.0 | Oh, Organify, we're going to talk about the green drink, right? |
| 0:59.4 | You know why we have to talk about the green drink? |
| 1:01.0 | Because everybody that lives with it has no problem getting down all the meat and all |
| 1:05.6 | the cheese and all the bacon and all the things that make you big and strong and they always |
| 1:09.8 | forget about the vitamins and minerals. |
| 1:12.7 | And even if you weren't forgetting about your vitamins and minerals, there's a really |
| 1:16.0 | strong chance that you're not getting enough. |
| 1:17.5 | You know how many red peppers you have to eat to get all of the vitamins you need in |
| 1:21.3 | your day? |
| 1:22.3 | There's not enough time. |
| 1:23.3 | You don't have the energy to do all that. |
| 1:25.3 | There's just too many red peppers. |
| 1:27.5 | However, if you take this sweet green drink, which tastes better than every other green |
| 1:32.5 | drink out on the market, then you're going to get all the vitamins and minerals. |
... |
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