Banish - It's Not How You Look, It's How You Feel

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 29 March 2022

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Yotpo.

Banish is on a mission to make every person feel confident - with or without acne, says Daisy Jing, Founder and CEO of the skincare brand.

"When I had my experience with acne, I felt like I needed to hide," Daisy says. "I couldn't leave my house. I had to wear ten layers of makeup. But our mission is to make everyone feel confident about who they are, regardless of their skin condition."

Daisy's journey began in college when she started recording YouTube videos reviewing various skincare products. She found that she had developed a loyal following and then began formulating products on her own. Banish essentially started when she started shipping those products out to followers.

"There wasn't like a huge business plan ... I had intentions of going to med school, all of that. I just wanted to help people with their problems. I solved mine. I wanted to help others," Daisy says. "And that's how Banish was born."

Her advice to others is just starting a brand: Take it one step at a time, and don't be distracted by things that don't help your business. Focus on the basics of business.

In Part 1, Daisy talks about:

* Gratitude toward one of her earliest hires.
* Her experience of having acne since the third grade.
* Why it's not the way you look that matters; it's how you feel that's important.
* Her company's philosophy about social media.
* How her YouTube reviews of skincare products sparked the idea for the brand.
* The discouragement she got from those around her when first dreaming up the brand.

Join Ramon Vela and Daisy Jing as they break down the inside story on The Story of a Brand.

For more on Banish, visit: https://banish.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand

And turn your one-time shoppers into lifelong brand lovers.

Transcript

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0:00.0	So Banish is a skincare brand targeted to treat acne scars and acne.
0:09.0	So it started when I had acne and I tried everything.
0:14.0	And what I learned from my experience was the current acne treatments out there. What they do is they dry out the skin.
0:22.9	But when you have acne, you have very sensitive skin.
0:25.5	So you want to use ingredients and certain products that will not irritate your skin.
0:29.9	So we have a complete lineup of products, seven products.
0:34.0	We do not believe in using anything more than necessary.
0:38.3	And we're really about just creating very, very high quality skincare products for people who are acne prone.
0:45.3	And we also really base our mission on making every single person feel confident with or without acne because when I had my experience with
0:56.1	acne, I felt like I needed to hide. I couldn't leave my house. I had to wear 10 layers of makeup.
1:00.9	But our mission is to make everyone feel confident and who they are, regardless of their
1:06.2	skin condition. edition.
1:15.3	Recorded at Send Lane Studios.
1:19.4	This is not your average entrepreneur or e-commerce podcast.
1:22.1	And he's not your average host.
1:26.3	This is the story of a brand with your host, Ramon Vela.
1:36.3	This podcast is supported by Yoppo, the leading e-commerce marketing platform for brands looking to drive customer loyalty.
1:41.3	Now, I'm sure many of you know, customer retention is the new acquisition. With Yoppo, brands can provide value through a strategic loyalty program
1:46.2	and ensure shoppers come back time and time again. Want to know more? Visit Yotpo forward slash
1:52.6	story of a brand. That's Yotpo.com forward slash story of a brand and turn your one-time shoppers into lifelong brand lovers.
2:05.4	Hey everyone, this is Ramon Vela and this is another episode of the story of a brand.
2:10.8	Like always, we have an amazing founder and brand that we're going to feature on today's show.
	...

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