Banish - Let the Results Speak for Themselves

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 29 March 2022

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Yotpo.

Speaking to her customers is a passion and critical element of the brand, says Daisy Jing, founder and CEO of Banish, the skincare brand that focuses on acne treatment.

"I'm constantly talking (to customers). We call them our soldiers. I'm constantly talking to them because, you know, in skincare, there are a million different products, right? There are a million different needs," Daisy says. "I want to make sure that we're close to our customers and giving them what they actually need."

Another essential facet of Banish's business plan is the number of products produced. They have launched seven products in nine years of business because each new product takes years to develop.

"Of course, it would help revenue if we had more products to sell," Daisy says. "But if you have acne, you can't use ten different products. You have to stick with the basics."

As a small business, throwing millions of dollars on a marketing plan isn't in the cards, Daisy says, so she focuses on creating the best products with the best ingredients. Let the results speak for themselves.

In Part 2, Daisy talks about:

* Her need to stay in constant touch with the brand's customers.
* The nuances of skincare products that consumers don't know.
* The story behind the formulation of Banish's sunscreen product.
* How sticking to fewer products helps the brand and its customers.
* Why people don't focus on the right metrics when shopping for skincare.
* How and why the brand's community focuses on people's stories.
* Where to start on the Banish website.

Join Ramon Vela and Daisy Jing as they break down the inside story on The Story of a Brand.

For more on Banish, visit: https://banish.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand

And turn your one-time shoppers into lifelong brand lovers.

Transcript

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0:00.0	being a small business too, like you don't have $5 million to throw on a marketing campaign.
0:06.7	So you're like, how am I going to compete? And I think it's kind of going back with like putting
0:12.0	blinders on. Like I'm just going to like not focus on that because it's it doesn't help my
0:17.9	situation. Right. So focusing on what we can control and focus on,
0:21.6	which is creating the best products with the best ingredients. And then the results speak for
0:27.5	itself, the longevity of the company, been around for almost nine years, speak for itself.
0:32.6	You know, our customers speak for itself. I mean, if our products didn't work, there would
0:37.3	have been no way we would have gotten off the ground because this is, I mean, if our products didn't work, there would have been no way we would have
0:38.4	gotten off the ground because this is, I mean, skincare is the most competitive industry out there,
0:43.2	like the most, there's, there's new people coming in every day. I mean, it's crazy. So I think it's just,
0:50.7	again, focusing it on the basics, distilling down on the basics.
0:57.5	And, yeah, people, I mean, the results will speak for itself.
1:07.3	Recorded at Send Lane Studios.
1:09.9	This is not your average entrepreneur or e-commerce podcast.
1:13.9	And he's not your average host. This is the story of a brand with your host, Ramon Vela.
1:23.3	This podcast is supported by Yotpo, the leading e-commerce marketing platform for brands looking to drive customer loyalty.
1:31.2	Now, I'm sure many of you know, customer retention is the new acquisition.
1:35.9	With Yoppo, brands can provide value through a strategic loyalty program and ensure shoppers come back time and time again.
1:43.6	Want to know more?
1:45.1	Visit Yotpo forward slash story of a brand.
1:47.8	That's Yotpo.com forward slash story of a brand and turn your one-time shoppers into
1:55.3	lifelong brand lovers.
	...

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