Backbone PLM - Make DTC Products Faster

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 28 October 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the first part of this Feature, Matthew Klein, CEO of Backbone PLM, shares a simple fact at the center of a DTC brand's success: the product. The key take away from this is that the "end consumer drives the supply chain of getting the product made." The consumer wants you to focus on more complex packaging, materials, ingredients, sustainability, wastage, and so on. And that's where Backbone comes in, providing a single source of truth for all product details from design to production. It's an all in one "design, product development, and collaboration tool. Here's their story.

In part one, Matthew discusses: Who is Backbone; Why we're now in a DTC economy; How the end-user drives the supply chain; Why Backbone is focused on the first mile with brands; How Backbone helped brands work remotely during the pandemic shutdowns; Matthew's Entrepreneurial advice; Why creating momentum in your business will help you get through tough times; and much more.

Join us while Ramon Vela interviews Matthew in Part 1 of this episode and listen to him share the inside story.

For more on Backbone PLM, visit: https://backboneplm.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	So Backbone is a design, product development, and collaboration all in one tool.
0:27.5	It's a technology solution that consumer goods brands, direct-to-consumer brands,
0:34.2	of all shapes and sizes used to manage that comprehensive complex process of getting their
0:40.4	products made. And Backbone helps them make their products faster, smarter, more intuitively. They're
0:47.3	able to collaborate with their vendors, suppliers, agents, their other stakeholders within
0:53.7	the supply chain, their teams working remote, in office,
0:58.5	etc. And they're able to do that on our platform.
1:05.0	Well, by now everyone should be thinking about Q4. It's going to be the biggest that we've
1:10.0	ever seen for e-commerce. Well, and if you
1:12.8	haven't put together your strategy, it's not too late. Mute 6, the agency with four billing in
1:19.0	revenue for D2C brands can make sure you're prepared for the holiday season. They have a webinar
1:24.6	coming up on October 29th about exploratory channels, and of course,
1:28.4	you've been hearing a lot about TikTok and Amazon, while the experts at Mute 6 will give you
1:33.7	the tools you need to take advantage of this immense opportunity on these platforms.
1:39.3	Sign up for a free live event at Mute6.com for slash story of a brand and learn how to drive traffic
1:47.3	and engage customers to see your revenue explode. Again, that's mute 6.com forward slash story of a brand
1:56.0	and I'll see you there. Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand.
2:04.5	Today, as always, I've got an amazing founder company that we're going to feature, but before I do,
2:11.0	let me say a little something about my partner retention science. Now, most customer relationships
	...

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