Bacardi vs Pernod Ricard | The Bat Out of Hell | 3

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 21 July 2021

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Bacardi is now America’s favorite rum, but two former French spirits rivals -- Ricard and Pernod -- have joined forces to challenge Bacardi. And to gain the upper hand in security rights to Havana Club, the French company turns to Bacardi’s arch enemy for help: Fidel Castro.

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Transcript

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0:00.0	Hey, prime members, you can listen to business wars,
0:02.6	ad-free on Amazon music.
0:04.6	Download the app today.
0:06.1	Go on through it.
0:13.6	Special note to listeners, this episode contains adult content and language.
0:18.3	It's 1993 at Bacardi's Global Headquarters in Hamilton, Bermuda.
0:26.5	CEO Manuel Jorge Coutias lights a cigar and gazes at a verbling pool of water
0:32.0	with Bacardi's trademark black bat painted on the bottom.
0:36.3	The logo dates to 1862 when Coutias' great-grandfather and the company's founder,
0:41.9	Facundo Bacardi, began using the bat as the guiding symbol for his new rum.
0:48.8	The barrel-chested Coutias is 61 years old.
0:52.1	He fled Cuba in 1960, aboard a rickety boat that nearly sank before reaching its destination.
1:00.3	He's lost in his memories.
1:02.7	When he hears his top salesman, Juan Prado, also a Cuban exile, strolling toward him,
1:08.2	firing up his own cigar.
1:10.5	What do you smoke in MJC?
1:12.1	A guano?
1:13.6	Those on good terms with Coutio call him MJC.
1:16.7	Come on, you know I don't smoke guanos?
1:19.7	There's no consistency.
1:21.6	That's what you get with communism.
1:23.6	Yeah, communism.
	...

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