Bacardi vs Pernod Ricard | Hunter or Prey | 2

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 19 July 2021

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Before they were billion-dollar behemoths owning many of today’s biggest booze brands, Bacardi and Pernod Ricard were three tiny, family-run companies. Pernod makes absinthe so well it became synonymous with the substance that causes a frenzy in Europe before being banned. Ricard steps in with an absinthe substitute and causes its own craze before merging with Pernod. Meanwhile, Bacardi gets enormously rich and fantastically famous at an odd time for a distiller — Prohibition. All that success, though, puts both companies on a collision course over a Cuban-made rum called Havana Club.

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Transcript

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0:00.0	Hey, prime members, you can listen to business wars,
0:02.6	ad-free on Amazon music.
0:04.6	Download the app today.
0:06.6	A note to listeners, this episode includes violent content.
0:17.6	It's 1900 in Havana.
0:23.5	Two years ago, the United States went to war with Spain and ended Spain's four-century
0:28.8	rule over the island.
0:31.0	American commanders have promised to grant Cubans their independence, eventually.
0:36.5	But for now, the U.S. is in charge.
0:39.5	American soldiers are all over Cuba, lingering happily in its bars.
0:45.1	One officer in Havana signals a bartender.
0:48.3	Can we get two dacres over here, please?
0:50.6	And one baccadi in water?
0:52.4	Capitan.
0:53.4	I suggest something I've been experimenting with.
0:56.1	It's a mix of rum, lime, and Coca-Cola syrup.
0:59.7	Coca-Cola was invented just four years earlier.
1:03.1	It's a hit with American soldiers, and it's already made its way to Cuba.
1:07.5	A Coca-Cola cocktail?
1:09.3	Oh, okay, I'm game.
1:11.7	Here you go, Capitan.
1:13.9	The officer takes a cautious sip, and then smiles and looks over his shoulder at the
	...

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