Bacardi vs Pernod Ricard | Last Call | 6

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 2 August 2021

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Pernod Ricard believes it’s just a matter of time before Cuba’s embargo is dropped. It dramatically expands its distilleries in Cuba for the moment when it can delug the US market with its Havanista rum. But politics will make this anything but a straight shot.

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Transcript

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0:00.0	Hey, prime members, you can listen to business wars, add free on Amazon music.
0:04.8	Download the app today.
0:07.0	Thank you, guys.
0:16.9	It's February 2015, and comedian Conor No Brian struts down the streets of Old Havana in a
0:22.1	white linen suit in Panama hat.
0:25.4	He's filming his late night show in Cuba.
0:27.4	Hola, bienvenidos a Cuba.
0:30.9	Yo soy Conor No Brian y lo siento, pero...
0:33.4	That's all the Spanish I can really meditate.
0:36.6	As many of you know, this is a very historic time.
0:39.1	Relations between Cuba and the United States are finally starting to thaw.
0:45.3	I thought there was an amazing opportunity for me to come to Cuba, talk to the people,
0:49.6	get to know them.
0:51.7	Two months earlier, President Barack Obama and Cuban President Role Castro agreed to
0:56.9	normalize relations between their two countries.
1:00.0	The end of the five decade embargo seems tantalizingly close.
1:05.3	A guy takes O'Brien on a very long historic tour of the Havana Club distillery.
1:10.8	Over here you have part of our iconic products.
1:14.3	O'Brien is becoming increasingly exasperated with each stop because, well, he's after just
1:22.3	one thing.
1:24.0	Our rum is made with Cuban molasses, of course, and the molasses this honey is extracted from
1:30.5	the sugar cane juice.
	...

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