Hey guys, welcome back to Skin Anarchy. I have such an amazing guest with me today. I am such a fan of hers and the beautiful brand that she's created. And now she's expanding into the skincare realm. So many of you might have heard of her. She is a renowned restaurateur, a chef, a two-time New York Times Times bestselling author, an actress, a producer

and an entrepreneur featured in the prestigious Forbes 30 under 30 list. So without further ado,

and me ranting too much, I want to introduce you guys to Aisha Curry. Welcome, Aisha. It is such an

honor to host you. Thank you. Thank you for that intro. No, I mean, I'm just listing your accolades.

It's so phenomenal, all the amazing work you've done and really inspiring. So, you know, it's

it's truly an honor and I can't wait to dive in. I would love to learn about you and your inspiration

behind, you know, Sweet July. Like, where, where did it all start? If you could kind of walk us down

memory lane? Yeah, absolutely. So ironically, the Sweet July brand truly started with Sweet

July skin. It just so happened to take the longest to develop and launch. And within that

time frame of developing Sweet July skin, we launched

Sweet July the magazine, Sweet July, you know, the digital portal. And we now have Sweet July

books. And so we were able to launch all of these arms that really wrap around storytelling

and telling the small businesses stories, small community leaders,

people doing really incredible things that might not have had the platform to be able to speak

about it. We were able to be that platform for people. And so it's been a really special journey.

And now skin has been around and launched for a year now

going on a year and a half and it's honestly been such a passion project a project that was

developed out of sheer need from my end and then also from the desire to kind of fill this white space and pay homage to

my heritage and my culture. That's so beautiful. I love that. And I want to actually wrap that a little

bit because what were some of the skin concerns or just the needs that you noticed, you know,

when you were coming up with the concept and crafting

the line. So quite frankly, for me, I was going through a period where my skin was just

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