Welcome back to the Art of Online Business podcast and in this episode I'm going to share with you the seven biggest

meta ads mistakes that I see online course creators making this summer. We're going to divide it into two categories.

Two mistakes for those online course creators who are hiring out Facebook ad management and then we're going to get into five tactical mistakes

for you online course creators who are managing your own ads.

And I'm going to, in that second section,

give you one of the biggest mistakes first.

I'm not even going to make you wait to the end you're ready so if you're

hiring out your ads to somebody else or an ads agency the biggest mistake you can do

is not doing lead generation right now early enough now here's why that's a mistake.

You're thinking you can just go straight up into your launch and turn on your ads or have

an agency, turn back on your ads and that everything will go well.

But when you take a big break from ads, Facebook meta just doesn't like that.

They want us to be consistent with ads

and anybody who's running an ad account all year round for themselves or on behalf of

somebody else will tell you that better performance happens when ads are running all the time

now if you already have a big ad spend and you're about to hire somebody to manage your ad,

here's the other mistake I'm seeing, which is you wait until right before your launch.

We're talking like three weeks before, even four weeks before is too late, but just a little bit

before your actual launch date.

Now, registration ads got to run like, you know, two weeks.

But then onboarding with an ads management business takes time.

Account research that they're going to do for you.

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