Abingdon Co. - How this Watch Brand Built a Loyal, Inspiring Community

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 22 November 2024

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Story of a Brand Show, I had the honor of chatting with Abingdon Mullin, a trailblazer in the watch industry and founder of Abingdon Co.

What started as her quest for a pilot’s watch turned into a groundbreaking brand creating quality timepieces for women in fields like aviation, scuba diving, and motorsports. Her journey is inspiring and filled with lessons on innovation, resilience, and how to build products that genuinely serve their customers.

Here are some highlights from our conversation:

* The Origin Story: How a lack of functional, stylish pilot’s watches for women, led Abingdon to create her own.

* Customer as the North Star: Listening to customers shaped everything from product features to design choices.

* Expanding Beyond Aviation: How Abingdon Co. grew to serve women in diverse industries like diving and automotive.

* Resilience in Business: Launching the brand during the 2008 recession and thriving against the odds.

* Community-Driven Success: Why Abingdon Co. celebrates its customers and treats them as part of the family.

Join us in listening to this inspiring episode, where Abingdon shares her passion for empowering women and building a brand that stands the test of time—literally and figuratively! 🎧

For more on Abingdon Co., visit: https://abingdonco.com/

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Today’s Sponsors:

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Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

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0:00.0	Hey everyone, in this episode, I had the honor of chatting with Abdigan Mullen, a trailblazer in the watch industry and the founder of Abdigin Co.
0:11.0	What started as a quest for a pilot's watch turned into a groundbreaking brand, turned into a groundbreaking brand creating quality timepieces for women in fields like aviation,
0:22.7	scuba diving, and motorsports. Her journey is inspiring and filled with lessons on innovation,
0:29.1	resilience, and how to build products that genuinely serve customers. We talk about her origin story,
0:35.3	the customer as the North Star, expanding beyond aviation,
0:41.0	resilience and business, community-driven success, and so many other topics.
0:47.0	I think you're really going to enjoy this inspiring episode where Abdigin shares all her
0:50.9	passion for empowering women in building a brand that stands the test of time both
0:55.2	literally and figuratively. So do me favor. Join me. Let's sit back. Let's grab a cup of coffee
1:03.1	and let's dive into this episode. Enjoy. Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
1:23.0	Like always, we have an amazing guest in brand that we're going to feature on today's show.
1:27.2	But before
1:27.6	we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year, and they are facing
1:34.8	unprecedented challenges from changing consumer behavior, inflation, electioneer anxiety, the cost of capital,
1:42.7	and more. However, finding an experienced knowledgeable advisor shouldn't be challenging.
1:49.4	And that's why I'm personally recommending that you reach out to Compass Rose Ventures,
1:55.1	whether you're looking for help positioning your brand and messaging,
1:58.7	diversifying your marketing portfolio, preparing for retail expansion,
2:03.6	or fine-tuning your existing retail strategy, or maybe preparing your brand and financials
2:09.4	for investors or acquisition. Simply visit compassroseventures.com. That's compassroseventures.com to learn more.
2:20.9	Now, without further ado, let's get to the main event. I have with me just an amazing founder and
2:27.2	brand that I really want to dive into because it's really something different. I was really
	...

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