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American Innovations

Auto-Tune: From Cher to Kanye | S38-E1

American Innovations

Wondery

Steven Johnson, History, Kids & Family, Education For Kids, Science

4.64.1K Ratings

🗓️ 19 November 2020

⏱️ 44 minutes

🧾️ Download transcript

Summary

All Andy Hildebrand wanted to do was make a computer program to help singers sound better. He never expected it to kick off a battle for the soul of modern music.

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Transcript

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0:00.0

You're listening to an episode of a Wondery Plus exclusive series.

0:03.6

To continue listening, join Wondery Plus and enjoy Ad Free Listening to over 40,000 episodes,

0:08.9

early access to your favorite podcasts and more.

0:11.6

Find Wondery Plus in the Wondery app or on Apple

0:14.2

podcasts. It's a fall of 1998 in a suburb west of London. An international pop icon sits on a

0:31.3

grimy sofa in a small recording studio.

0:34.0

The light is low and there's a faint scent of stale beer and cigarettes.

0:39.0

She drinks tap water out of a glass she filled herself.

0:42.0

This isn't her normal scene, but her

0:46.1

recording career isn't a major slump. She hasn't had a number one song in 25 years.

0:57.0

Her last album, a collection of power ballads, went nowhere. She needs a hit. The song she's been working on is good. Everyone's told her that. But deep down she knows it's still missing that special

1:05.9

something. The thing that can take her song from good to great. Which is why she's here. The two producers who run the studio, Mark Taylor and Brian Rawling, are still wet behind the ears, but they're willing to experiment.

1:20.0

She watches them hunch over the mixing board setting up.

1:24.0

Mark, did you add that effect I liked off the Roachford CD?

1:28.0

That vocal thing?

1:30.0

Yep. And I think we found a way to do something similar.

1:33.0

It's different, but how different?

1:35.0

Well, let's see what you think.

1:38.0

Taylor swallows hard and spins back to the mixing board.

1:41.0

If this doesn't work, he's probably out of a job. But if this song is the hit he thinks it is, it's

1:48.0

going to change their lives. He reaches across the board and punches play.

1:53.0

Do you believe in life after love?

...

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