Augmentum Media - Build Authentic Influencer Partnerships That Drive Results
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 10 October 2024
⏱️ 66 minutes
🧾️ Download transcript
Summary
In today's episode, Ramon Vela interviews Aditya Mahapatra and Sambhav Chadha, Co-Founders of Augmentum Media. We revisited their incredible journey of building a digital marketing agency specializing in health and wellness brand influencer programs.
It was fascinating to catch up with them two years after our initial conversation and see how much they've evolved. We dove deep into the challenges and strategies behind influencer marketing, especially in the health and wellness space.
Aditya and Sambhav have developed a unique approach to influencer seeding, affiliate marketing, and paid partnerships. They are focused on driving genuine, authentic collaborations that yield tangible results for brands. Their passion for health and wellness and expertise in the influencer landscape make for an inspiring listen.
Key moments from the interview:
* The importance of building authentic, long-term relationships with influencers
* How influencer seeding helps brands find the right ambassadors for their products
* Scaling from seeding to affiliate programs to boost brand awareness and customer acquisition
* Why performance influencer marketing is the future of the industry
* Tips for leveraging influencer marketing to reduce costs in paid media
Join us for this insightful episode as Aditya and Sambhav share their experiences, strategies, and predictions for the future of influencer marketing in the health and wellness sector!
For more on Augmentum Media, visit: https://www.augmentum-media.com/
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Today's Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.
SARAL - The Influencer OS for Brands: https://storybrandoffer.com/
SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Podcast. Start today! Visit the link above.
Transcript
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| 0:00.0 | In today's episode, we interview Aditya Mahapatra and Samba Chada, co-founders of Agmentem Media. |
| 0:07.8 | We revisited their incredible journey of building a digital marketing agency that specializes |
| 0:14.3 | in influencer programs for health and wellness brands, as well as other categories. |
| 0:20.0 | It was fascinating to catch up with them two years |
| 0:22.8 | after our initial conversation and see how much the company has evolved. We dove deep into the |
| 0:28.5 | challenges and strategies behind influencer marketing, especially in the health and wellness space. |
| 0:34.4 | They have created such a unique approach to influencer seating, affiliate marketing, and paid |
| 0:40.2 | partnerships. And by the way, we go through each one of these steps in detail, talk about what |
| 0:45.3 | you need to be doing, what you should be doing, and the challenges that you're going to face |
| 0:49.4 | and the solutions around these areas. And all these strategies and tactics are all focused on driving |
| 0:55.9 | genuine, authentic collaborations that yield tangible results for brands. Now, their passion for |
| 1:02.5 | health and wellness combined with their expertise in the influencer landscape makes this |
| 1:07.6 | for an inspiring listen. So whether you're a brand or whether you're interested in the influencer market, |
| 1:14.7 | this is going to be a great episode for you. |
| 1:17.3 | So grab a cup of coffee, sit back, and let's dive in. |
| 1:36.5 | Hey. Hey, everyone, this is Ramon Vela, and thank you for listening to another episode of the story of a brand. |
| 1:41.7 | Like always, we have an amazing guest and brand and company that we're going to feature on today's show, as well as their founder. |
| 1:45.8 | But before I do, hi, I speak to hundreds of founders and CEOs of CPG brands each year. And they are facing unprecedented challenges from changing |
| 1:52.7 | consumer behavior, inflation, electioneer anxiety, the cost of capital, and more. However, finding |
| 1:59.6 | an experienced knowledgeable advisor shouldn't be challenging. |
| 2:03.6 | And that's why I'm personally recommending that you reach out to Compass Rose Ventures, |
| 2:09.6 | whether you're looking for help positioning your brand and messaging, |
... |
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