Aubrey Strobel, Head of Communications at Lolli | How To Market Bitcoin And Crypto

Success Story with Scott D. Clary

Success Story Media

Business, Careers, Self-improvement, Education, Entrepreneurship

4.6 • 1.9K Ratings

🗓️ 7 July 2021

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

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Summary

➡️ About The Guest Aubrey Strobel is the Head of Communications at Lolli, a platform where you earn free Bitcoin while shopping online. She discovered crypto in 2016 and worked for a few different blockchain projects shortly after wrapping up her journalism degree. She is a regular contributor for coindesk, has had her works featured by NBC, speaks globally on crypto and blockchain, and today, both Lolli and Aubrey are household names within the crypto scene. ➡️ Talking Points 00:00 - Intro 02:50 - Aubrey’s origin story. 07:42 - Transitioning from journalism to crypto. 12:36 - Leading the charge in the crypto space. 15:15 - The marketing play for a brand new crypto blockchain project. 24:19 - Lolli’s social media marketing strategy. 28:05 - The responsibility of being an educator in the blockchain space. 36:26 - Navigating a tumultuous market. 39:17 - Lolli’s global expansion plans. 41:22 - Where will Bitcoin be in 10 years from now? 42:50 - Is Aubrey a Bitcoin maximalist? 50:19 - The biggest misconception about Bitcoin? 52:19 - Aubrey’s advice to her younger self. 57:19 - Advice for young entrepreneurs. ➡️ Show Links https://twitter.com/aubreystrobel https://www.instagram.com/aubreystrobel/ https://www.lolli.com/ ➡️ Show Sponsor Gusto - gusto.com/scott (3 months free payroll / platform services) Gusto's people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, and more. Ladder - ladderlife.com/successstory Ladder is life insurance built to be instant, simple and smart. We offer direct-to-consumer, term life insurance online. ➡️ Success Story Podcast Stories worth telling. Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. Website: https://www.scottdclary.com Podcast: https://www.successstorypodcast.com YouTube: https://www.youtube.com/scottdclary Instagram: https://www.instagram.com/scottdclary Twitter: https://twitter.com/scottdclary Facebook: https://facebook.com/scottdclarypage LinkedIn: https://linkedin.com/in/scottdclary Learn more about your ad choices. Visit podcastchoices.com/adchoices Our Sponsors: * Check out Factor: http://factor75.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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	...

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