Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

If you're still trying to persuade, still working to be heard, still pushing people to act,

you're playing the old game. And the old game,

it's dead. You'll notice the most powerful people that you know barely try to convince anyone.

They walk in, they speak, people move. I've spent 35 years inside billion dollar boardrooms,

working with leaders who actually move markets. And I started noticing

something. The rules have changed. Ten years ago, whoever had the loudest voice is the one who won.

Whoever had the biggest platform won. Whoever could out-volume the competition won. But now,

everybody has a platform. Everybody has a voice. Everyone is screaming and nobody's

listening. Attention used to mean power. Now it's worthless because attention without influence is

just noise. And once I started teaching these new rules, I watched leaders who were being

drowned out by the noise become the ones everyone

stopped to hear. Here's what's changed. We're living through the biggest power shift in

human history, and most leaders don't even see it happening. The new power isn't about reach.

It's about resonance. It's not who speaks the loudest. It's who people believe. Because people aren't starved for information anymore. They're drowning in it. What we are starved for is somebody that they can trust. And trust doesn't come from what you say. It comes from how you make them feel. So three laws govern modern influence.

Master these, and you'll never have to convince anyone again.

Law number one, energy leads.

People don't decide if they trust you with their mind.

They decide with their body.

Before you finish your first sentence, they've already scanned your energy. Are you calm or

anxious, certain or hesitant, grounded or scattered? And they've made a choice to follow or to ignore.

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