Hello everyone this is Alex Lieberman co-founder and CEO of Morning Brew coming to you with another

edition of the Founders Journal where I make my personal journal available to you the listener

to learn from my experiences, my failures, my successes in

building Morning Brew.

You may hear another voice that's producer Josh he continues to push me through this

podcast hope you enjoy this episode as always if you have any feedback around the show

email me at Alex at morning brew. Hope you enjoy.

All right, how's it going today?

It's good.

By the way, I love my new note cards.

I've been doing work from my girlfriend's family's place and but I stole this

stationary from my mom's place which is five minutes away it has her monogram on it and

I can't stop writing on these pieces of paper but now I look like an absolute crazy

human being with just these oversized index cards around my girlfriend's family's house.

I think it's funny that all of us still use paper and pen. There's something about when I write I feel I don't know I feel like I retain the information better and I don't know if that's true but there's just like I feel more satisfied when I do it. I'm right there with you.

Okay, what is on these pieces of paper today?

So the first one kind of was a thought that was stitched together

from a few different experiences today,

and the thought was that we live in an attention economy right we

live in an age where everyone's attention is being pulled in 50 different

directions and so the thought that I had for myself is that repeated exposures of important

ideas are necessary in everything you do. They focus someone's attention and they

...