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Taren's MōTTIV Method Podcast

Atreyu Running is Taking on Nike: Michael Krajicek

Taren's MōTTIV Method Podcast

Taren Gesell

Podcast, Triathlon, Ironman, Health & Fitness, Training, Gesell, Triathletes, Sports, Taren

4.7843 Ratings

🗓️ 9 August 2020

⏱️ 62 minutes

🧾️ Download transcript

Summary

Atreyu Running is a brand new running shoe company, and their founder Michael Krajicek has his sights set high. He wanted to create the perfect shoe that could be affordable and offer the same benefits as some of the top racing shoes on the market.  We find out Michael's background, including when he owned a gourmet hotdog bistro, and how he pivoted from the restaurant industry into athletic shoes.

Transcript

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0:00.0

What's up Trainiacs? This is Triathlon Taryn. This is no triathlon Kim, also known as NTK.

0:09.0

In my 20s, I was 215 pounds and I was unhappy working the desk job I was at. Now I'm a 941 Ironman athlete who, with your much appreciated attention, gets to make a living in the sport that I love.

0:23.0

Through this podcast and our ever popular YouTube channel, we bring you triathlon stories, science,

0:28.5

and training from amazing people around the world to help you get to your start lines confident

0:34.1

and your finish lines strong.

0:36.3

And as the resident non-triathlete, I try to keep

0:39.5

this show fun and accessible for everybody. Let's do it. Today's podcast guest is Michael Kragick,

0:44.8

who is the founder and CEO of Atreu running shoes. Now, I've got to say ahead of time,

0:51.8

this is going to sound like maybe it's a paid podcast.

0:55.2

It certainly isn't.

0:55.8

I have no affiliation with Atreu besides they'll send out a couple shoes here and there as like prototypes to get my feedback.

1:03.7

And I just like the story of the company.

1:06.7

If you follow Atreu on Instagram, you'll see that they are one of the most open companies out there,

1:12.1

following their journey about developing their first shoe, getting the shipping of their first

1:16.8

shoe, shipping their first shoe out to customers. I was living essentially the launch of this

1:23.6

company virtually with them online. And it makes me feel kind of interested in seeing the success of the company.

1:32.3

And I've talked with Michael on Instagram, a fair bit, who, by the way, is a trainiac and has

1:38.3

done an Ironman and some triathlons.

1:41.9

I wanted to talk to him and just kind of chat more than 140 characters

1:46.5

in Instagram DM. So we got him on really just out of interest. Right. And he is a super

1:52.7

fascinating guy. He is not just like an athlete who made shoes. He's got quite a backstory and we get

1:59.0

into little bits of that here and there. I'm sure we could

...

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