ATK Bindings, Part 1: Brand Origins & the Evolution of Tech Bindings
GEAR:30
BLISTER
4.9 • 809 Ratings
🗓️ 3 June 2022
⏱️ 53 minutes
🧾️ Download transcript
Summary
The Italian company, ATK Bindings, has been taking the tech-binding world by storm. And in this first podcast that the brand has ever done, we talk with ATK CEO (and son of ATK’s founder), Davide Indulti, about the surprising origins of this family business; a pivotal moment in ATK’s history; where ATK saw the biggest opportunities to improve tech bindings; and more.
TOPICS & TIMES:
- ATK, Ferrari, & the family business (2:18)
- Decisive moment in ATK’s history (15:02)
- Room to improve tech bindings? (22:00)
- 2010 RT binding (33:49)
- “Performing through lightness” (36:55)
- What We’re Celebrating (49:28)
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- Blister Labs
- Videos from our Blister Summit 2022
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- Become a Blister Member / Get our Buyer’s Guide
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Transcript
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| 0:00.0 | Hey everybody, welcome back to Gear 30 on the Blister Podcast Network. I'm Jonathan Ellsworth, |
| 0:11.8 | and you can check out everything we're doing and reviewing over at BlisterReview.com. |
| 0:19.4 | Today on Gear 30, we've got a very special conversation for you. |
| 0:24.4 | We are talking with the CEO of ATK bindings. |
| 0:29.1 | Now, many of you already know, |
| 0:31.3 | ATK has been making a big splash in the tech bindings game, |
| 0:37.2 | and this is the first podcast conversation that |
| 0:41.5 | ATK has ever done. So today I am talking with ATK's CEO, Davidei Indulti, and this conversation |
| 0:51.2 | was so good that Davide and I went for two hours. And so what we're going to do here is break this actually into a two-parter. |
| 1:02.2 | This conversation, part one, Davide walks us through what is, I think, a very interesting history of ATK. |
| 1:10.4 | And along the way, he shares a story that represented a very interesting history of ATK, and along the way, he shares a story that represented a very |
| 1:15.1 | decisive turning point in the history of the company that he said he has never before |
| 1:21.6 | shared publicly. Then next week, for part two of our conversation, we're really going to dive into the weeds |
| 1:29.7 | of the current ATK product lineup. |
| 1:33.3 | And Davide then also shares a sneak peek of some new products that ATK is coming out with. |
| 1:41.1 | So that is what we have on tap for you this week and next week. And yeah, anybody interested |
| 1:47.8 | in backcountry ski touring and ski bindings in general, you 100% need to listen to this |
| 1:56.2 | part one and this part two, or you simply are not going to be up on what is going on in the ski |
| 2:04.1 | bindings world. And so with that, let's go ahead and jump into ATK's very interesting background |
| 2:11.8 | with Davide in dualty. Here we go. Well, Davide, how are you today and where are you today? |
| 2:23.3 | Hey, Jonathan. I'm here at the ATK headquarters and I'm doing great. |
| 2:29.3 | I just had a baby with my wife three days ago on Friday last week. And it's just just amazing, you know, |
... |
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