There is a symbiotic relationship between athletes participating in triathlon and brands that help facilitate that participation. There are several ways that brands take care of their athletes. And there are several ways that athletes can support their favorite brands, and the triathlon industry as a whole. On today's episode, Mark Goddard, the marketing director for Zoot Sports, along with TriDot's Vice President of Marketing, Matt Bach, and TriDot Coach, John Mayfield, discuss the athlete and brand relationship. Mark, Matt, and John are some of the best minds in the space when it comes to brand partnership, ambassador programs, and taking care of triathletes. Don't miss the information on how you can support the triathlon industry (and how that may mean some extra perks for you too)! A big thanks to UCAN for being a long-time partner of the podcast! At TriDot, we are huge believers in using UCAN to fuel our training and racing. To experience UCAN’s LIVSTEADY products for yourself, head to their website UCAN.co! Use the code “TriDot” to save 20 percent on your entire order. TriDot and Dimond are a dynamite race day 1 - 2 punch. Dimond provides you with the Ferrari of bikes, and TriDot Training develops your engine. We are excited to partner with Dimond on some really cool offers. If you are new to TriDot, we’re offering 6 months of the Mark Allen Edition of TriDot with the purchase of a Dimond. If you are already a TriDot athlete, we are offering either an upgrade credit or TriDot store credit with your new bike. Head to DimondBikes.com for all the info, and to dream up your very own bike. Participate in Triathlon Research! The Preseason Project® is a triathlon research initiative that helps us quantify and enhance the performance gains that TriDot's Optimized Training™ delivers over training alternatives. Qualified participants receive 2 free months of triathlon training. Learn more and apply at: https://psp.tridot.com/psp23pod/