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Second Life

Asya Varetsa: Sleeper Co-Founder

Second Life

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.73K Ratings

🗓️ 20 January 2020

⏱️ 42 minutes

🧾️ Download transcript

Summary

Inspired to create pajamas that are both comfortable enough for a night in, but also chic enough to wear out, co-founder, Asya Varetsa, has built a successful nightwear brand with no fashion design experience whatsoever. On this episode of Second Life, find out how Varetsa applied her past experience of being a fashion market editor at ELLE to design fashion's favorite pajamas, Sleeper. 

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Transcript

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0:00.0

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0:49.4

or more.

0:50.5

Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Up Where, and

1:02.2

this is Second Life, a podcast spotlighting women who have truly inspiring careers.

1:09.0

We're talking about their work journeys, what they've learned from the process of setting

1:13.1

aside their doubts or fears, and what happens when they embark on their Second Life.

1:18.2

Today, I'm speaking with ASEA Verezza, co-founder of the Brilliant Sleeper brand Sleeper.

1:25.5

ASEA's concept was simple, to create the first walking sleeper brand with pajamas that

1:31.4

were comfortable enough for your night in, but chic enough to wear outside the house

1:35.8

at any hour.

1:37.4

The brand has been a hit from the beginning.

1:40.0

The editor-in-chief of Vogue Italia, named Sleeper their brand of the month, just one month

1:45.3

after Sleeper debuted, and they landed in major retailers like Moda Apparandai, Nettaporte,

...

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