#ASKGARYVEE 258 | K-SWISS, GENERATION-K AND THE SNEAKERS FOR ENTREPRENEURS

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 11 July 2017

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is a HUGE one. Having the guys from K-Swiss on the show was spectacular and I'm so humbled to be a part of their new launch that's breathing life back into the brand (a long with a very secret announcement coming later <3). The call-in's were unrivaled. We took questions about how the brand is planning on revamping itself, what the availability of the new sneaker line is going to be, starting a sneaker reselling business, and the mechanics around staying in a small town to build yourself up versus moving to a big city. Hope you all love this one, I sure did. And hit me up at [email protected] ;)

Transcript

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0:00.0	Hey guys, it's Gary Vay, NerdChuck, and this is the GaryVee audio experience.
0:10.0	Hey everybody, this is Gary Vay, NerdChuck, and this is episode 258 of the Ask GaryVee show.
0:17.0	And this has been one that's a year in the making.
0:20.0	We have a fun little announcement for the Vayner Nation.
0:23.0	Big ups to everybody on Instagram, Facebook Live, start putting in your phone numbers.
0:28.0	We will be calling you shortly, Seth. You're going to be ready for that. You're going to be dialing in.
0:32.0	I love it. But as you can see, we have two handsome gentlemen here with me.
0:36.0	And where I will frame this up, actually, I'm going to let them introduce themselves first.
0:42.0	We'll build up to this moment. And then we're going to let Marty tell a little story.
0:46.0	And then I'm going to jump in, give you guys the 4-1.
0:48.0	And then we're going to do some calls around the sneaker business, urban culture, marketing, things of that nature.
0:54.0	But why don't we start with better looks? Go ahead, my man.
0:58.0	That's going on, guys. I'm Patrick Buchanan. I'm the global marketing director at Case Whiz.
1:02.0	I'm Patrick, so what does that mean exactly?
1:06.0	I just make the world go round. So when it comes to Case Whiz, like every image you see, every influencer, every celebrity, we just sign DNCE
1:16.0	and announce that partnership yesterday. So photo shoots, and we have a team in Asia and a team in Europe.
1:22.0	So it's a busy job, but a fun one. And how long have you been there?
1:26.0	I've been in Case Whiz for eight months.
1:28.0	So new-ish. New-ish, yeah.
1:30.0	And have you always been in the apparel sneaker world or anything? Where did your career start? When did you first get into that?
1:38.0	Yeah, it's been nine, ten years now. So I mean, I started, I went to school for a journalism.
1:44.0	They were trying to pay me in 19k when I got out of the college. I was like fuck that.
	...

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