Ask Us ANYTHING!! INSTANT Performance Boost Secrets! 😳 Dating Advice?😳 | Ep. 478

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Marketing, How To, Business, Entrepreneurship

4.9 • 1K Ratings

🗓️ 20 March 2026

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Partner with Jay! https://www.jayschwedelson.com/contact

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Big shoutout to our sponsor, Knak!

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Marketers often assume perfectly rounded numbers are the best way to grab attention, but that logic might actually be hurting your engagement. This time around, Jay Schwedelson breaks down the surprising psychology behind specific digits, negative stats, and the Pratfall Effect to help your content stand out. You will also want to stick around for the end, because the listener's questions take a hilarious turn into unsolicited dating advice.

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Best Moments:

(02:48) Specific numbers like 9,122 perform significantly better than a generic 10,000 because they feel much more authentic.

(03:45) Subject lines and titles starting with non-round numbers that do not end in a zero or a five can boost engagement by over 22 percent.

(05:00) The Pratfall Effect shows that a slightly flawed rating, like 4.8, is far more believable and drives more business than a perfect 5.0 score.

(06:19) Negative numbers in a subject line trigger a rubbernecking reaction that leads to a noticeable bump in open rates.

(11:02) Getting blown off by a date only to spot them out somewhere else is an instant deal breaker that deserves zero second chances.

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This, Not That, the podcast from marketers.
0:05.1	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.6	We also keep it short, like this intro. Let's check it out.
0:16.5	We are back for Ask Us Anything from the Do This, Not That Podcast.
0:20.9	This is our short episode.
0:22.0	We're all week long.
0:22.7	We get in work questions. We get in ridiculous questions. We try to tackle one of each. If you want to submit a question, it's really easy. You just go to jswettleson.com. There's a button that says podcast. Another one says, ask us anything. That's where we get the questions. So before we get to the ridiculous question, let's do the work question.
0:38.9	We got a question from jordan from little rock arkansas
0:42.8	what up arkansas uh jordan what do you got jay we tried putting the top 10 things to know about
0:51.1	our industry as a blog post title and as our subject line. And it did
0:56.7	okay, not great. I thought numbers do really well when you included in all of your marketing.
1:02.2	What did we do wrong? Okay, great topic. And I have a lot of new data to share on this.
1:08.0	I'm very excited. Numbers. A lot of you are going to tune out like numbers. What are we about to talk about? But this works for business marketers, consumer marketers, nonprofit marketers. And these little things I'm about to tell you about how to use numbers are going to blow your mind. So World Data Research with my research group from my agency where we do, know thousands of different marketing campaigns we're always
1:28.2	looking at stuff so that's where this data comes from so for example we talk about numbers and i'm
1:33.4	going to talk about all sorts of different ways to use them but let's say i was trying to get you to
1:38.5	subscribe to a newsletter and one landing page said hey subscribe to our newsletter another landing page the b version of that landing page said, hey, subscribe to our newsletter.
1:45.3	Another landing page, the B version of that landing page, instead of saying subscribe to our
1:49.8	newsletter, it said, join 57,542 other leaders that are reading this amazing newsletter.
1:57.9	Which one would you be more likely to respond to?
2:00.7	The one that said 57,492 other leaders,
2:04.4	because it's very, very, very specific. When you are weirdly specific in anything that you are doing,
2:12.4	in any of the marketing that you are doing, it does incredibly well. So to give you an idea, let's say you are promoting
	...

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